Packaging Options Direct (POD), a division of TricorBraun, has added 360-degree product images to its website -- and its e-commerce team says the company has seen a significant rise in website traffic and increased sales.
The new images allow website visitors to view packages and components from every angle, and high-quality zoom shows features up close.
POD is an online wholesale marketplace, supplying the bottles, jars, cans, containers, tins, scoops, pumps and closures.
Nicholas Jager, e-commerce manager, POD, says, since adding the images, “Some of our more popular categories on our website, such as glass liquor bottles and dispensing closures, have benefited the most from the enhanced content and are seeing significant sales growth.”
Jager continues, We are leveraging best in class technology by working closely with Snap36 to provide a more engaging and convenient experience.”
The company hopes to help brands bypass the sample process and increase their speed to market.