Byrdie, a Clique-owned online destination for all things beauty, has partnered with Nordstrom to open the Byrdie Beauty Lab, an immersive pop-up experience in New York City, just in time for the holidays.
The Byrdie Beauty Lab, located at 393 Broadway, is a place to experiment with beauty products, indulge in beauty treatments, and learn from the industry's top professionals -- bow through December 15th. The lab is shown above. (Photo: Instagram/ByrdieBeauty)
Consumers are invited to touch, try and test over 200 products curated by Byrdie editors and "play" with the latest in skincare technology including the: Trinity Facial Toning Device, GloPRO's Microneedling Regeneration Tool, Kiss Lip's Plumping System and more. All products are available at Nordstrom and can be purchased within the lab through iPads on-site.
Faith Xu, editorial director of Byrdie, says, "Just as they shop at Nordstrom for the best products, our readers come to us for recommendations that have been tested, tried and approved by our Byrdie team."
Debbi Hartley-Triesch, vice president and divisional merchandise manager for beauty at Nordstrom, adds, "We were really intrigued by this partnership with Byrdie because of their curated lens and the unique beauty stories they tell. We're excited to connect their editorial hub to Nordstrom.com at a physical location...As customers are increasingly shopping with us online and in-store, we want to make the experience between the two as seamless as possible."
The lab is open to the general public, but consumers must RSVP to attend a masterclass with a hair stylist, skincare expert, or makeup artist. On December 14th, Jen Atkin, founder of Ouai, will make an appearance.