KOSÉ Corporation has launched its prestige skincare and color cosmetics brand, DECORTÉ, signed an exclusive distribution deal with Selfridges in the UK earlier this month.
Kate Moss has been the brand’s global ambassador since 2015 — and launched a palette in August, shown above, called Kate Moss Favorites.
Before this distribution deal, DECORTÉ was only available in Asia, North America and Italy. Selfridges is the brand’s first U.K. retailer.
Kazutoshi Kobayashi, President and CEO, KOSÉ Corporation, comments, "We are thrilled to launch our coveted DECORTÉ brand exclusively in Selfridges Oxford Street, an iconic cultural landmark known for providing women with the freedom to indulge themselves. After years of leading the skincare industry in Asia, we are excited to finally introduce English women to our innovative products which combine nature, wisdom and advanced science to reinvigorate skin and enhance natural beauty.”
David Legrand, Selfridges Director of Beauty, says, "I am so proud that Selfridges will be the first retailer to launch DECORTÉ in the U.K. We admire the brand for its future-gazing approach to skincare and color innovation; DECORTÉ's dynamic and expert collections will make it an unmissable addition to our Beauty Hall.”