• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3 Amorepacific Employees Stole $2.3 Million

    L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022

    Estée Lauder Promotes Gibu Thomas to EVP, ELC Online

    HipDot Launches Girl Scout Cookie Collection
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores
    Top 20 Companies
    Natura Cosméticos S.A.

    Estée Lauder

    Amway

    LVMH

    Avon
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    TAESUNG

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Yuan Harng Co. Ltd.

    Epopack Co. Ltd

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    ADF&PCD New York Sessions Highlight Sampling Strategies

    Speakers from Glossybox and Birchbox discuss how brands use these programs to their advantage.

    ADF&PCD New York Sessions Highlight Sampling Strategies
    Related CONTENT
    • GlossyBox Is Acquired
    • ADF&PCD New York Announces Innovation Awards Shortlist
    • A New Spokesmodel for Modern Muse
    • Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham
    • MakeUp in NewYork Arrives September 19-20
    08.17.17
    Carlos Soares Moreira, head of business development, Glossybox, will speak at ADF&PCD New York on Wednesday  September 6, at 10:30am. He has worked in various regions of the world for Glossybox, rolling out the São Paulo, Brazil entity and now settled in New York, because he says “this is where the beauty industry is growing the fastest.”
     
    He focuses on creating and maintaining partnerships with beauty brands “to further innovate the luxury sampling model for the North American market.” Customers include large powerhouses such as L'Oréal, P&G, LVMH and Estée Lauder, to smaller brands.
     
    Subscription boxes vary in their approaches. Moreira describes Glossybox as “an experience.” Each month, based on subscribers’ choices and tastes, five beauty products are selected (travel size or full size), packed into a signature box and delivered directly to subscribers. Moreira says, “data is very important to ensure subscribers receive products that match their profiles [a bit like a matchmaking game], so that we provide subscribers with an experience. We own our own social media channels, website, followers and subscriber database.” They have more than 300,000 subscribers worldwide.
     
    Packaging is key, says Moreira, “but it is not all. For example, eye creams last forever; 90% of brands will not sample them. Replenishment is the offering Glossybox stands by. Empty Glossybox boxes of specific limited-edition designs have become collectors’ items, he says “You can find them on eBay for $30 each and people buy them because they want the whole collection.” Glossybox boxes can differ from one country to another, depending on partnerships and specific cultural celebrations.
     
    What else do you need to know about the sample box strategy? Attend Moreira’s session on September 6 at ADF&PCD New York.
     
    The Birchbox Philosophy
    Dana Aidekman, director of merchandising, Birchbox, will provide visitors to ADF &PCD with a comprehensive look at how Birchbox builds sampling and shop campaigns for their 1MM+ subscribers globally. She’ll talk about how to create an inspiring experience for e-commerce shopping and sampling.
     
    “I'm excited to be inspired by the packaging industry,” says Aidekman. “I also want to offer my perspective of how beauty retailers and subscriptions continue to rely on innovative product formats and packaging to fuel our business—especially as sampling strategies grow. She says she offers a different perspective as her focus is on what will drive sales for our brand partners, and ultimately their suppliers.
     
    With the increase in the number of sampling programs offered, come challenges. 
     
    Aidekman says, “At Birchbox, we face many unique challenges in developing sample formats for our brand partners. In many cases the new brands we partner with are developing or scaling their sampling programs for the first time. We look for unique products, packaging, and stories in bringing these products to market for our customers and help them discover the best in beauty.”
     
    What does the future hold? Where will the industry likely head in the next 5-10 years?
     
    Don’t miss Aidekman’s perspective at ADF&PCD on September 6 at 3:30pm.
    Related Searches
    • beautypackaging.com
    • innovative
    • target
    • birchbox
    Suggested For You
    GlossyBox Is Acquired GlossyBox Is Acquired
    ADF&PCD New York Announces Innovation Awards Shortlist ADF&PCD New York Announces Innovation Awards Shortlist
    A New Spokesmodel for Modern Muse A New Spokesmodel for Modern Muse
    Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham
    MakeUp in NewYork Arrives September 19-20 MakeUp in NewYork Arrives September 19-20
    L’Oréal USA CEO Frédéric Rozé Targets Workplace Rights L’Oréal USA CEO Frédéric Rozé Targets Workplace Rights
    High Ridge Brands Names New CEO High Ridge Brands Names New CEO
    L L'Oréal USA Employees Give Back
    La Roche-Posay La Roche-Posay's 'My UV Patch' Gets a Reboot
    L L'Oréal USA Announces Cradle to Cradle Certifications for Biolage
    L L'Oréal USA Announces Women in Digital NEXT Gen Awards
    EPA Says L EPA Says L'Oréal USA Is Among the Nation's Leading Green Power Users
    L L'Oréal to Launch Beauty Services on Messenger
    L L'Oréal USA Announces Advancements in Sustainability
    A Change in Presidents for Coty Consumer Beauty A Change in Presidents for Coty Consumer Beauty

    Related Content

    • Sample/Travel Sizes
      GlossyBox Is Acquired

      GlossyBox Is Acquired

      The Hut Group is the new owner of the subscription box company.
      08.14.17

    • ADF&PCD New York Announces Innovation Awards Shortlist

      ADF&PCD New York Announces Innovation Awards Shortlist

      Winners will be revealed at the ADF&PCD show, September 6.
      08.10.17

    • Fragrances
      A New Spokesmodel for Modern Muse

      A New Spokesmodel for Modern Muse

      Estée Lauder names ABT principal ballerina Misty Copeland.
      07.31.17


    • Cosmetics
      Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham

      Estée Lauder To Debut Another Limited Edition Makeup Line by Victoria Beckham

      The collection will ship to retailers in September.
      07.27.17

    • MakeUp in NewYork Arrives September 19-20

      MakeUp in NewYork Arrives September 19-20

      This year’s event will be held at Center415, on 5th Avenue.
      Jamie Matusow, Editor-in-Chief 07.26.17

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Smashbox Expands Becca Highlighter Collection | Beauty Packaging
      Breaking News
      • La Roche-Posay Launches Matte Moisturizer for Oily Skin
      • 3 Amorepacific Employees Stole $2.3 Million
      • L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      • Glossier Announces New CEO
      • Men’s Skincare Market to Hit $13 Billion by End of 2022
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      PPG Hosts The Future of Coatings' Technology Innovation Day in Amsterdam
      Azelis Expands Presence in India with Acquisition of Chemo India and Unipharm Laboratories
      Teknos Publishes Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Blue Spark Technologies Raises $40 Million
      Pediatric Medical Device Competition Reveals Five Finalists
      Medical Device Packaging Market to Reach $34B by 2027
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Mirum Pharmaceuticals Acquires San Diego-based Satiogen
      Catalyst Biosciences Sells Complement Portfolio to Vertex Pharmaceuticals
      Insmed Appoints Drayton Wise as Chief Commercial Officer
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      3 Amorepacific Employees Stole $2.3 Million
      L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      Happi

      Latest Breaking News From Happi

      L’Oréal's New UVMune 400 Sun Filtering Technology Protects Skin From Ultra-Long UVA Rays
      TikToker Abbie Herbert, Founder of Personal Care Brand Pavot, Launches Body Water, Razor Burn Treatment Pads With Beaubble Partnership
      E.l.f. Cosmetics Introduces ‘Big Mood Pride Mascara’ Ahead of Pride Month
      Ink World

      Latest Breaking News From Ink World

      PICO Chemical Celebrates 46 Years
      Epson Introduces Two New SurePress Digital Label Presses
      Flint Group Flexible Packaging Europe Implements Further Price Increase
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Emovi, Geneva Foundation Providing Knee Treatment Tech to U.S. Army
      Study Confirms Knee Shapes are Highly Individualized
      Stryker Launches EasyFuse Dynamic Compression for Foot & Ankle
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      InnovationLab Acquires Flexible Printed Battery Technology from Evonik
      Canatu Receives IATF 16949:2016 Certification
      Applied Materials Announces 2Q 2022 Results

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login