MAC Cosmetics is launching a new collection in India on Myntra, the country's leading online shopping platform for fashion brands. The new collection is called Little MAC -- a selection of best-sellers in travel friendly sizes. This is the first time the collection is available in India, and will be sold exclusively on Myntra.
Little M.A.C offers some of its classics in tote-able and airport-friendly size of 30ml or less, starting at INR 900.
Ananth Narayanan, CEO, Myntra-Jabong said, "M.A.C reverberates as one of the most desirable cosmetic brands globally. With the introduction of Little M.A.C exclusively on our platform, we are making this new affordable range accessible to hundreds of thousands of women in the country. Myntra is fast becoming a destination for Beauty and Personal Care, and we are targeting to grow this category 10x in 10 months."
Rohan Vaziralli, General Manager, Estée Lauder Brands, said, "The Estée Lauder Companies India and M.A.C Cosmetics are delighted to partner with Myntra. M.A.C is the prestigious makeup leader in India and with this association, we are pleased to further expand our footprint and reach out to a larger consumer base across India. This business collaboration with Myntra will help in realizing our vision of making M.A.C easily available to all aspiring consumers."