Linda Wells, founding editor in chief of Allure magazine, has joined Revlon, Inc.
as chief creative officer. She will be responsible for curating the look and feel of the company’s brands across all consumer touch points including advertising, product innovation, packaging, digital and social presence, and point of sale. Wells will work with the Marketing, Product Development and Research & Development teams to support the brands’ strategic growth priorities, and will report to Fabian Garcia, Revlon’s president & CEO.
Garcia stated: “As we continue to strengthen our portfolio of iconic brands, Linda’s extensive knowledge of the beauty industry and her experience assessing and reporting on the global beauty sector will elevate the prestige, image and execution of our brands. She will also be integral to ensuring the glamour, sophistication and innovativeness that are original to both Revlon and Elizabeth Arden brands’ iconic heritage.”