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    Breaking News

    L'Oréal Makes a ‘Smart' Splash at CES

    Connected hairbrush wins this year's International CES Innovation Award

    L
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    01.04.17
    Last year L’Oréal made the tech news with its launch at CES of the electronic patch which informed wearers of sun exposure.
     
    This year, L’Oréal’s Kérastase brand —in partnership with Withings (part of Nokia ) unveiled what they call “the world's first smart hairbrush” at CES 2017.
     
    Developed in collaboration with L'Oréal's Research and Innovation Technology Incubator, the brush features Withings' advanced sensors and seamless product design along with L'Oréal's patent-pending signal analysis algorithms to score the quality of hair and monitor the effects of different hair care routines. An accompanying mobile app provides additional insights and customized product recommendations to help people better care for their hair.
     
    The brush is a recipient of this year's International CES Innovation Award, which celebrates outstanding product design and engineering in new consumer technology products.
     
    Read More About the Brush - and a Smart Mirror

    Online Exclusive: Spotlight on Beauty at CES 2016
     
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