• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    eBook
    Top Features
    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Turnkey’s Role in the Post-Covid Beauty Renaissance

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More

    Innovative Packaging for Earth-Conscious Cosmetic Consumers
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Cosmogen’s Squeeze’N Roll Tube Chosen for Boots’ N˚7 Range

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Beauty Packaging ‘Sparks Joy,’ Rallies for a Cause—& More
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    LVMH Reports Record 2022

    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion

    TRESemmé Introduces New Pro Infusion Collection

    Walgreens Boots Alliance Shares 2022 ESG Report

    Dark & Lovely Taps Meagan Good as Brand Ambassador
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Knoll Debuts Patent-Pending 100% Knoll Ecoform Molded Pulp Compacts

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Siloa Introduces New Line of Sustainable Wooden Caps
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Aveda Earns B Corp Certification—with a High Overall Impact Score

    K-Beauty Brand Launches Eco-Friendly Bio-Based Cushion Compact

    Mary Kay Releases Sustainability Report—& Goals for 2030

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork
    Top 20 Companies
    Natura Cosméticos S.A.

    Unilever

    Mary Kay

    Kao
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Big Sky Packaging

    Accupac

    Richmond Containers CTP Ltd

    TAESUNG
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America Announces 2024 Miami Beach Edition

    Clean Beauty Event Travels to the U.S.

    Luxe Pack Monaco Draws Crowd As Sustainable Packaging Deadlines Near

    Inspired Formulations & Packaging at MakeUp in NewYork

    Cosmoprof Singapore: A Winning Bet
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
      • eBook
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    'Liz' Is the Voice of Elizabeth Arden's New Campaign, Plus Chelsea Handler

    The campaign features the fictional character Liz Arden, and Chelsea Handler.

    Related CONTENT
    • Jinjoo Labs Appoints Louise Caldwell as CEO
    • Elizabeth Arden Collaborates with Emoji in China
    • Revlon Reports Net Sales Growth in Second Quarter of 2021
    • SuperOrdinary Appoints John Habbouch as CFO
    • Firmenich Names Robin Mason as President, Fine Fragrance North America
    05.23.16
    Elizabeth Arden has debuted a new multi-platform digital campaign - “From the Desk of Liz Arden,” designed to pay homage to the brand’s founder. Watch the launch video, here.

    Through a fictional character, Liz Arden, the brand’s new digital voice is meant to deliver a fresh, personalized, behind-the-scenes consumer experience, the brand says, while showcasing its rich and storied New York-centric heritage.

    “Liz” will offer insider brand perspective, while “giving fans direct access to her inner circle and business-minded yet cheeky attitude,” according to the brand’s press release.

    The campaign will launch globally this month with a complete rollout by early June. It will be supported with extensive new content, paid media, and ongoing influencer partnerships. Follow the campaign on Facebook, Instagram and Twitter using @ElizabethArden and #LizArden.

    JuE Wong, President, Elizabeth Arden Brand, said, "Elizabeth Arden started her business as a dedicated advocate for women and as an innovative trailblazer, bringing cutting-edge products and services to market. Following in her footsteps, we are changing the way women discover and experience our brand in the digital ecosystem.

    Wong continues, ”It is also a unique opportunity to communicate our inspirational—and ahead of its time—brand heritage that still resonates with consumers worldwide, while also showcasing that it's a new day for the brand with a new voice and a new Liz."

    Chelsea Handler & More

    Elizabeth Arden also partnered with comedian Chelsea Handler, fashion icon Iris Apfel, DJ Mia Moretti and style blogger Gabi Fresh. The campaign also features supermodel and Elizabeth Arden Brand Ambassador, Karlina Caune, and fashion designer and Elizabeth Arden Style Director, Shoshanna Gruss.

    Wong added, "It was important for us to create a campaign that showcases the impact ambitious women can make on the world and inspires other women to do the same. We are excited to partner with these trailblazing women, who are leading by example, and look forward to introducing you to additional inspiring women throughout the campaign."

    The campaign opens with a video of Liz Arden moving into and decorating her new office - and she taps a few of her likeminded friends to help reinvent the space with a blend of vintage items and new décor, with each leaving a small token for Liz to discover.
    Related Searches
    • campaign
    • fresh
    • digital
    • elizabeth arden
    Suggested For You
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Elizabeth Arden Collaborates with Emoji in China Elizabeth Arden Collaborates with Emoji in China
    Revlon Reports Net Sales Growth in Second Quarter of 2021 Revlon Reports Net Sales Growth in Second Quarter of 2021
    SuperOrdinary Appoints John Habbouch as CFO SuperOrdinary Appoints John Habbouch as CFO
    Firmenich Names Robin Mason as President, Fine Fragrance North America Firmenich Names Robin Mason as President, Fine Fragrance North America
    Elizabeth Arden Taps Sui He as Global Brand Ambassador Elizabeth Arden Taps Sui He as Global Brand Ambassador
    Supporting Female Beauty Brand Founders on International Women Supporting Female Beauty Brand Founders on International Women's Day
    Weekly Recap: L’Oréal Launches Innovation Competition, Top Deals and Acquisitions of 2020 & More Weekly Recap: L’Oréal Launches Innovation Competition, Top Deals and Acquisitions of 2020 & More
    2020 in Review: Top Beauty Stories 2020 in Review: Top Beauty Stories
    Weekly Recap: Dolly Parton Weekly Recap: Dolly Parton's Upcoming Fragrance, Estée Lauder's Expansion & More
    Congrats To Company of the Year Finalists—Vote for the Winner! Congrats To Company of the Year Finalists—Vote for the Winner!
    A New ‘Hope’ in a Perfume Bottle A New ‘Hope’ in a Perfume Bottle
    20 Revlon (2020) 20 Revlon (2020)
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com

    Related Breaking News

    • Cosmetics | Skin Care/Sun Care
      Jinjoo Labs Appoints Louise Caldwell as CEO

      Jinjoo Labs Appoints Louise Caldwell as CEO

      Caldwell has established a track record of launching and establishing beauty brands.
      09.21.21

    • Cosmetics
      Elizabeth Arden Collaborates with Emoji in China

      Elizabeth Arden Collaborates with Emoji in China

      Unveils co-branded gift box and new packaging.
      08.30.21

    • Cosmetics
      Revlon Reports Net Sales Growth in Second Quarter of 2021

      Revlon Reports Net Sales Growth in Second Quarter of 2021

      As reported, net sales were $497.4 million in the second quarter of 2021, compared to $347.6 million during the prior-year period.
      08.06.21


    • Cosmetics
      SuperOrdinary Appoints John Habbouch as CFO

      SuperOrdinary Appoints John Habbouch as CFO

      Habbouch brings more than 20 years of experience with a focus in consumer goods and beauty care.
      07.28.21

    • Fragrances
      Firmenich Names Robin Mason as President, Fine Fragrance North America

      Firmenich Names Robin Mason as President, Fine Fragrance North America

      Mason will lead Fine Fragrance operations in the region.
      Charles Sternberg, Assistant Editor 05.10.21

    Loading, Please Wait..
    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Maggie Q Launches Beauty Supplement
    • WSGN & Coloro Name Apricot Crush As Color Of The Year 2024
    • Kane Lim Joins Rihanna’s Fenty Family As Exclusive Ambassador
    • Top 10 Beauty Brands In The U.S. For Q1 2022
    Breaking News
    • LVMH Reports Record 2022
    • Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    • TRESemmé Introduces New Pro Infusion Collection
    • Walgreens Boots Alliance Shares 2022 ESG Report
    • Dark & Lovely Taps Meagan Good as Brand Ambassador
    View Breaking News >
    CURRENT ISSUE

    January/February 2023

      View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    Nutrasource Rebrands Clinical Trial Site to Apex Trials
    Kerry Sponsors Upcycled Food Foundation Research Fellowship
    Probiotics Supplementation Reduces Complications in Colorectal Cancer Patients
    Coatings World

    Latest Breaking News From Coatings World

    Epoxytec Announces New Website Launch
    Paints and Coatings Market Worth $212B by 2026: MarketsandMarkets
    Axalta Releases Fourth Quarter and Full Year 2022 Results
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MPO's Most-Read Stories This Week—Jan. 28
    Alleviant Medical Closes $75M Financing Round
    Know Labs Founder Ron Erickson Named CEO
    Contract Pharma

    Latest Breaking News From Contract Pharma

    SK bioscience Introduces New Global Partnership Model for Vaccines
    Merck's KEYTRUDA Wins Expanded Approval in Non-Small Cell Lung Cancer
    Bone Biologics Engages Avania for NB1 Clinical Trial
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    LVMH Reports Record 2022
    Haircare Brand Uncle Funky’s Daughter Announces Retail Expansion
    TRESemmé Introduces New Pro Infusion Collection
    Happi

    Latest Breaking News From Happi

    Good Chemistry Launches New Coffee Fragrance
    Kobo Supports Itiah Angels for Learning
    Fenty Beauty Introduces Show Stopp’r Kit Ahead of Super Bowl LVII
    Ink World

    Latest Breaking News From Ink World

    Weekly Recap: Sustainability and Pigments, TSCA and Raw Materials Top This Week’s Stories
    Roland DGA Announces Major Expansion of TrueVIS Printer Family
    Neos Expands Production Capacity, European Market Presence
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Label industry mourns CCL's Alan Horn, Baldwin focuses on narrow web and more
    Channeled Resources launches blank labels with PET liner
    Infigo partners with Four Pees in Benelux region
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Weekly Recap: Thinx Settles Class Action Lawsuit, Abena, Finess Hygiene Announce Merger & More
    Essity’s Sales Grow
    Thinx to Pay up to $5 million to Settle Class Action Suit
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    ODT's Most-Read Stories This Week—Jan. 28
    Roche, Sysnav Partner on Movement Tracking Tech for Neuromuscular Disorders
    Orthopedic Braces/Support, Casting/Splints Market to Top $12B by 2030
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Weekly Recap: Avery Dennison, CES 2023 and Canatu’s LiDAR Deicing Top This Week’s Stories
    Celanese Launches Nine New Conductive Inks
    NREL Develops Thin, Lightweight Layer for Radiation Barrier for Perovskites in Space

    Copyright © 2023 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login