03.04.16
Unilever's U.S. personal care brands, including AXE, Caress, Dove, POND's, Suave, TRESemme and Degree, are promoting self-expression and individuality with the new campaign, #100PorCientoTu.
#100PorcientoTu is celebrating music as a source of inspiration for Latino's style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.
"Latinos are trendsetters, whose personal style is their unique calling card," said Brian Critz, Brand Director, Multicultural for Unilever U.S. "With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations."
The company has recruited celebrity stylist Leonardo Rocco, celebrity groomer Marcos "Reggae" Smith, international plus-size model and influencer Denise Bidot and other notable influencers, who will share their top beauty and grooming tricks of the trade.
#100PorcientoTu is celebrating music as a source of inspiration for Latino's style and self-expression by sponsoring Latin music concerts across the country. The campaign kicks-off with award winning urban Latin artist Nicky Jam and his The Fenix Tour in NYC.
"Latinos are trendsetters, whose personal style is their unique calling card," said Brian Critz, Brand Director, Multicultural for Unilever U.S. "With the #100PorCientoTu campaign, we want to highlight the diversity and dynamism of the Latino community, especially among millennials, whose identity is deeply tied to their culture, self-image and aspirations."
The company has recruited celebrity stylist Leonardo Rocco, celebrity groomer Marcos "Reggae" Smith, international plus-size model and influencer Denise Bidot and other notable influencers, who will share their top beauty and grooming tricks of the trade.