• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Creating Packaging To Safeguard a More Hygienic User Experience

    'Dispensing Beauty': Dispensers for Greater Functionality

    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging

    Key Insights on Lip Color & Mascara Packaging
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

    Edition Spéciale by Luxe Pack is Postponed
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Epopack Co. Ltd

    McKernan Packaging Clearing House

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions

    Bormioli Luigi Meets Lacquering Challenge
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Revieve Launches Skin Coach

    Carlyle Group Acquires Majority Stake in Beautycounter

    The Honest Co. Files for an Initial Public Offering

    China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou

    Edition Spéciale by Luxe Pack is Postponed
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Oliver Inc. Acquires Boutwell Packaging

    Oliver Inc. Partners with Emerald Brand

    Videobite: Bring Your Packaging to Life with GTO

    Corpack Creates Custom Packaging for Marlies Möller Hair Care Line

    Lageen Tubes Boosts Packaging Recyclability with New Mono-Material PE Tube Solutions
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    These Women-Led Beauty Brands Are In Line With Key Trends for 2021

    Packaging’s ‘Tall Order’ for Reviving Color Cosmetics

    Bormioli Luigi Meets Lacquering Challenge

    Blue Heron Botanicals: ‘Blue Beauty’ for Green Beauty Enthusiasts

    'Dispensing Beauty': Dispensers for Greater Functionality
    Top 20 Companies
    Estée Lauder

    Kao

    Henkel

    LBrands

    Shiseido
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    APC Packaging

    Big Sky Packaging

    JP Packaging LLC.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Color Carton Corp.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Edition Spéciale by Luxe Pack is Postponed

    Comoprof CBE Asean Postponed

    Interpack 2023 Opens Exhibitor Registration

    Luxe Pack New York Postponed Again

    Cosmopack and Cosmoprof Asia Announce Hybrid Format for 2021
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Breaking News

    Unilever and Beauty Kitchen Launch Refill Trial in Europe

    Support ASDA’s new sustainability store.

    Unilever and Beauty Kitchen Launch Refill Trial in Europe
    This trial is part of Unilever UK & Ireland’s #GetPlasticWise campaign.
    Related CONTENT
    • IT Cosmetics Collaborates with Skin Match Technology
    • Braun Celebrates 100 Years of ‘Good Design’
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • A New Partnership Delivers Turnkey Beauty Solutions
    • E-Commerce Trends Put the Onus on Getting Packaging Right
    Beauty Packaging Staff10.20.20
    Asda’s Middleton store in Leeds has relaunched as a pioneering flagship sustainability store comprising a Refill Zone supported by Unilever and sustainability and circular economy experts Beauty Kitchen.
     
    Unilever is a lead partner in Asda’s trial providing seven of its household-name brands including Persil, PG Tips, Radox, Cif, Simple, Pukka and Alberto Balsam. Offering three different refill formats, this is the largest effort of its kind for Unilever in Europe providing a real-world ‘test and learn’ to understand what works best for consumers in a retail environment. 
     
    The three different refill models trialed inside the store are:
     
    1. Touch-free Refill Machines (developed by Beauty Kitchen)
     
    Beauty & Personal Care brands (Radox shower gel, Simple liquid handwash and Alberto Balsam shampoo and conditioner) along with Persil laundry liquid will be dispensed in reusable aluminum or stainless-steel bottles via three machines using the Return, Refill, Repeat premise. 
     
    First-time shoppers will be provided with a bottle whilst returning shoppers will reuse their existing bottle.  Once filled, shoppers add their printed label to the bottle and take it to checkout as usual.  Each bottle has a unique QR code, a feature which will enable full traceability of each bottle allowing Unilever to track the full buy, use, refill process and gain better insight into the circular model. Together these three Refill Stations could save the equivalent of 30,000 plastic water bottles in just one store in one year, says Unilever.
     
    2. In-Home Refills
     
    Cif ecorefills offer an in-home refill experience and the store will provide shoppers with an entire bay dedicated to the ten times concentrated refill for sprays which allow you to use a Cif spray bottle for life.  Ecorefills use 75% less plastic than the standard cleaning bottle and mean 87% less trucks on the road.  According to Unilever, an entire fixture of ten times concentrated spray cleaners across the Asda estate could save 990 tons of plastic every year.
     
    3. Self-Serve Containers
     
    Unilever tea brands PG Tips and Pukka will be available through self-serve containers or ‘hoppers’ for loose tea and tongs to self-dispense fully biodegradable teabags. Shoppers will be able to take their own reusable container into store or buy one there.  Once their container is full, they take it to the weighing station where a label is printed ready for payment at the checkout.
     
    “I am very excited by the potential to test and learn from this fantastic partnership with Asda. It's a great opportunity for us to find out, across seven of our leading brands, just how shoppers respond to using refillable and reusable packaging in-store,” said Sebastian Munden, executive vice president of Unilever UK & Ireland. “We are all committed to driving lasting change when it comes to plastic, but to do so we must create scalable solutions and make it as easy as possible for people to make sustainable choices. On our journey to halving our use of virgin plastic by 2025 we will have to be bold and totally rethink products and packaging, and we will only do that by testing a range of solutions with shoppers in real-life conditions."
     
    The trial is part of Unilever UK & Ireland’s #GetPlasticWise campaign, their five-point plastic plan to accelerate progress towards Unilever’s global 2025 plastic targets. As founding signatories of the UK Plastics Pact, Unilever believes that to truly tackle plastics waste in the UK it must be a collaborative effort across the full value chain – right from suppliers, manufacturers and waste management companies through to consumers.

    Read Next

    P&G Beauty Launches Its First-Ever Refillable Aluminum Bottles for Hair Care
    Related Searches
    • Personal Care
    Suggested For You
    IT Cosmetics Collaborates with Skin Match Technology IT Cosmetics Collaborates with Skin Match Technology
    Braun Celebrates 100 Years of ‘Good Design’ Braun Celebrates 100 Years of ‘Good Design’
    Creating Packaging To Safeguard a More Hygienic User Experience Creating Packaging To Safeguard a More Hygienic User Experience
    A New Partnership Delivers Turnkey Beauty Solutions A New Partnership Delivers Turnkey Beauty Solutions
    E-Commerce Trends Put the Onus on Getting Packaging Right E-Commerce Trends Put the Onus on Getting Packaging Right
    APC Packaging APC Packaging
    Drunk Elephant—Beauty Company of the Year: Excellence in Packaging Drunk Elephant—Beauty Company of the Year: Excellence in Packaging
    Pai Skincare Rebrands For An Eco-Conscious World Pai Skincare Rebrands For An Eco-Conscious World
    Neopac Unveils Online Shop Neopac Unveils Online Shop
    Developing Relationships Through Packaging, Availability & Accessibility Developing Relationships Through Packaging, Availability & Accessibility
    Dove Dove's Refillable Deodorant Is Made To Last a Lifetime
    Pantone Pantone's Color Duo Symbolizes 2021
    Packaging Decorated to Make a Lasting Impression Packaging Decorated to Make a Lasting Impression
    What You’re Reading on BeautyPackaging.com What You’re Reading on BeautyPackaging.com
    Berry Global Recognized by Association of Plastic Recyclers Berry Global Recognized by Association of Plastic Recyclers

    Related Breaking News

    • Personal Care | Skin Care/Sun Care
      The Honest Co. Files for an Initial Public Offering

      The Honest Co. Files for an Initial Public Offering

      Revenue grew by 12% between 2018 and 2020
      Charles Sternberg, Assistant Editor 04.12.21

    • Personal Care
      Raw Sugar Living Expands to Target with New Collection

      Raw Sugar Living Expands to Target with New Collection

      Launches Hand Wash Therapy personal care collection designed to help rejuvenate hands and uplift the senses.
      Charles Sternberg, Assistant Editor 03.01.21

    • Personal Care
      Dial Rolls Out Clean + Gentle

      Dial Rolls Out Clean + Gentle

      A line of hypoallergenic body washes and antibacterial foaming hand washes.
      Charles Sternberg, Assistant Editor 02.17.21


    • Personal Care
      Green Goo Unveils New All-Natural Toothpastes

      Green Goo Unveils New All-Natural Toothpastes

      Each plant-based toothpaste comes in eco-friendly sugarcane packaging.
      Charles Sternberg, Assistant Editor 02.16.21

    • Personal Care
      CVC Purchases Shiseido Personal Care Business

      CVC Purchases Shiseido Personal Care Business

      Embarks on new chapter of growth in Asia.
      Charles Sternberg, Assistant Editor 02.03.21

    • Cosmetics | Personal Care | Skin Care/Sun Care
      Macy’s Launches New Black-Owned Beauty Brands

      Macy’s Launches New Black-Owned Beauty Brands

      Honors Black history with new products and charitable campaign.
      Charles Sternberg, Assistant Editor 02.02.21


    • Health and Beauty | Personal Care
      Colgate-Palmolive Reports Q4 Results

      Colgate-Palmolive Reports Q4 Results

      Net sales increased year over year and gains accelerated in the fourth quarter.
      Charles Sternberg, Assistant Editor 01.29.21

    • Eco-friendly | Personal Care | Sustainable Pkg/Practices
      Dove

      Dove's Refillable Deodorant Is Made To Last a Lifetime

      The beautifully designed stainless steel case is a pleasure to hold—and is designed to withstand the pressure of a car driving over it.
      Marie Redding, Senior Editor 01.06.21

    • Personal Care
      Germ Ready Launches Alcohol-Free Hand Sanitizer

      Germ Ready Launches Alcohol-Free Hand Sanitizer

      Kills 99.99% of germs and viruses and continues to protect for up to 6 hours.
      Beauty Packaging Staff 12.16.20


    • Personal Care
      Baylis & Harding Expands to U.S.

      Baylis & Harding Expands to U.S.

      Launches its Hand Wash collection exclusively at Walmart.
      Beauty Packaging Staff 11.19.20

    • Personal Care
      Mom & Daughter Launch Clean Age Deodorant for Teens

      Mom & Daughter Launch Clean Age Deodorant for Teens

      Clean Age is a new brand that targets 9-18 year-olds, featuring clean products in sustainable packaging.
      Beauty Packaging Staff 11.18.20

    • Bottles/Jars | Personal Care
      Noodle & Boo

      Noodle & Boo's E-7 Line Earns National Eczema Association Seal

      Noodle & Boo's product line proudly displays the National Eczema Association's Seal of Acceptance for Complete Eczema Care.
      Beauty Packaging Staff 11.10.20


    • Personal Care
      ROLFS Global Founder Develops Higher-Education Program for Beauty Professionals

      ROLFS Global Founder Develops Higher-Education Program for Beauty Professionals

      Introduces the first-ever degree program in Health, Entrepreneurship and Innovation with an emphasis on personal care.
      Beauty Packaging Staff 10.26.20

    • Personal Care
      PCPC Members Pledge to Give Employees Meaningful Time Off to Vote

      PCPC Members Pledge to Give Employees Meaningful Time Off to Vote

      Global cosmetics and personal care products companies encourage civic engagement.
      Beauty Packaging Staff 10.05.20

    • Personal Care
      Henkel Invests in North American Manufacturing Facilities

      Henkel Invests in North American Manufacturing Facilities

      Supports additional production of Dial liquid hand soap and hand sanitizers.
      Beauty Packaging Staff 09.15.20

    Trending
    • Wondering How To Connect To The Latina Market?
    • Ranking The Top 50 Cosmetic Companies
    • Vitamin C: The Hottest Super Ingredient Energizes These 9 Brands
    • Huda Beauty Launches 1001 Nights Ramadan Kit
    Breaking News
    • Revieve Launches Skin Coach
    • Carlyle Group Acquires Majority Stake in Beautycounter
    • The Honest Co. Files for an Initial Public Offering
    • China Builds ‘Beauty and Healthcare Industrial Park’ in Guangzhou
    • Edition Spéciale by Luxe Pack is Postponed
    View Breaking News >
    CURRENT ISSUE

    March 2021

    • Packaging’s ‘Tall Order’ for Reviving Color Cosmetics
    • Creating Packaging To Safeguard a More Hygienic User Experience
    • 'Dispensing Beauty': Dispensers for Greater Functionality
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    4-week Fish Oil Regimen Showed Significant Muscular Damage Protection in Recent Study
    Review Covers Role of Vitamin K2 in the ‘Calcium Paradox’
    KD Pharma Acquires Rohner AG Manufacturing Assets
    Coatings World

    Latest Breaking News From Coatings World

    Jebsen & Jessen, Innospec Sign Distribution Agreement
    Sika Expands Production Capacity in Qatar
    Sto Corp. ISO Certifications Extended
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    MICRO Expands with New Facility in Costa Rica
    DiaSorin to Buy Luminex for $1.8B
    Endologix Acquires PQ Bypass
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Catalent Biologics Completes Madison Expansion
    Lonza Expands PyroTec PRO for Endotoxin Testing
    FDA Accepts Airway Therapeutics’ IND for COVID Treatment
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Revieve Launches Skin Coach
    Carlyle Group Acquires Majority Stake in Beautycounter
    The Honest Co. Files for an Initial Public Offering
    Happi

    Latest Breaking News From Happi

    Babor Professional Skin Care Names McCaffrey as Vice President of Sales
    Diamond Chemical Appoints Technical Service Representative
    Carlyle To Acquire Majority Stake in Beautycounter
    Ink World

    Latest Breaking News From Ink World

    Kumon North America Adds Speedmaster XL 106 from Heidelberg
    SE-DA Invests in Kornit Presto S
    Iron Oxide Pigments Market to Register 4.7% CAGR from 2021 to 2028: GVR
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Enprom helps converter respond to flexible packaging needs
    anytron assists medical device company with labeling
    Dantex debuts new capabilities with white ink opacity
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Aries Face Masks Meet ASTM Standards
    Tufropes Launches Inherently Antibacterial and Antimicrobial Spunbond
    NXTNano Adding Three Lines
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    GreenBone Ortho Closes 10 Million Euros Series B Funding Round
    SynerFuse, Cirtec Medical Partner to Develop Back Pain Management Device
    New Biosealant Could Stabilize Cartilage, Boost Healing After Injury
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    Virtual ASMC 2021 Spotlights Advanced Semiconductor Manufacturing Excellence
    First Solar Series 6 CuRe has Industry’s Lowest Warranted Degradation Rate
    SEMI: 2020 Global Semiconductor Equipment Sales Surge 19% to Industry Record $71.2 Billion

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login