9 Color Cosmetics Brands That Turned up the Packaging Volume

The category is booming—and emotive benefits, cutting-edge trends and eye-popping packaging are all part of the draw.

By Jamie Matusow, Editor-in-Chief 03.01.23
The Color Cosmetic Market is expected to surpass skincare this year. New packaging componentry is meeting growing demands for sustainable solutions. Together they’re creating a robust environment for consumers who have been pent up during the pandemic—and now want to have fun!
According to Mintel’s Olivia Guinaugh, Senior Beauty & Personal Care Analyst, “After taking a steep hit in 2020 due to the Covid-19 pandemic, color cosmetic sales continue to pick up. Benefiting from the return of in-person events and less frequent usage of protective face coverings, pent-up demand and current makeup trends are also helping to speed recovery.
“Looking ahead, further growth can be driven by tapping into the emotive benefits of makeup and/or providing beauty experiences in virtual spaces, helping beauty brands to earn a spot in engaged BPC consumers’ makeup routines.
Following are 9 brands that have achieved a compelling story from emotions to trends to informative and sustainable packaging.
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