07.08.22
RéVive, the luxury skincare line developed by Dr. Gregory Bays Brown, a Plastic and Reconstructive Surgeon, is celebrating is 25th anniversary this year by reinvigorating its heritage franchises with disruptive new launches.
Each product innovation offers a fresh take on a beloved classic; packaging updates, formula upgrades, and a ground-breaking extension to a bestselling collection.
"It is unusual to find a brand that can attest to being both heritage and contemporary, to having stood the test of time but also remaining modern and innovative. RéVive is one of those rare brands. We wanted to make the celebration of 25 years about looking forward and setting our sights on a whole new set of brand initiatives," says RéVive CEO, Elana Drell Szyfer.
RéVive also introduced Intensité Volumizing Serum Ultime Targeted Skin Filler, a more powerful reformulation of the Intensité Volumizing Serum. For this launch, the brand partnered exclusively with Neiman Marcus, the brand's first-ever retail partner, offering a series of personal appearances with Dr. Brown alongside exclusive facial events.
To round out the product launch calendar, RéVive will continue to introduce innovations in both the Fermitif and Masque des Yeux collections this Fall.
A first in brand history, RéVive introduced two Brand Ambassadors; celebrity stylist Micaela Erlanger and celebrity facialist Adeela Crown. Together, they developed a tailored, individualized approach to facial skincare to be utilized in treatments in both the US and UK.
Later this Fall, artist and poet Amber Vittoria will join the brand as this year's Artist In Residence. As part of her residency, Amber has designed a special 25th-anniversary logo incorporating her colorful, whimsical, and powerful aesthetic. This partnership will include artist talks with Dr. Brown, a content campaign, and VIP events leading to the limited edition Artjar launch in November 2022.
Each product innovation offers a fresh take on a beloved classic; packaging updates, formula upgrades, and a ground-breaking extension to a bestselling collection.
"It is unusual to find a brand that can attest to being both heritage and contemporary, to having stood the test of time but also remaining modern and innovative. RéVive is one of those rare brands. We wanted to make the celebration of 25 years about looking forward and setting our sights on a whole new set of brand initiatives," says RéVive CEO, Elana Drell Szyfer.
New Product Launches
In early 2022, RéVive introduced the first of two new additions to the core Renewal collection – the Moisturizing Renewal Day Cream SPF 30 and then in May, the Moisturizing Renewal Lotion Dual Acid Nightly Retexturizer.RéVive also introduced Intensité Volumizing Serum Ultime Targeted Skin Filler, a more powerful reformulation of the Intensité Volumizing Serum. For this launch, the brand partnered exclusively with Neiman Marcus, the brand's first-ever retail partner, offering a series of personal appearances with Dr. Brown alongside exclusive facial events.
To round out the product launch calendar, RéVive will continue to introduce innovations in both the Fermitif and Masque des Yeux collections this Fall.
New Creative Strategy
As RéVive looks to the future, it is continuing to round out its team, bringing in two new partners - Schoolhouse and Jane Smith Agency – focused on refining its creative strategy.A first in brand history, RéVive introduced two Brand Ambassadors; celebrity stylist Micaela Erlanger and celebrity facialist Adeela Crown. Together, they developed a tailored, individualized approach to facial skincare to be utilized in treatments in both the US and UK.
Later this Fall, artist and poet Amber Vittoria will join the brand as this year's Artist In Residence. As part of her residency, Amber has designed a special 25th-anniversary logo incorporating her colorful, whimsical, and powerful aesthetic. This partnership will include artist talks with Dr. Brown, a content campaign, and VIP events leading to the limited edition Artjar launch in November 2022.