07.21.22
Curls, one of the most recognized natural hair care brands in North America, is celebrating its 20th anniversary year with Ulta Beauty—and the "Your Curls Can" Tour.
Curls founder Mahisha Dellinger kicks off the tour in her hometown, Sacramento, California.
The event celebrates the multi-million dollar brand's humble beginnings and exponential growth throughout its two decades in busines. The tour includes a series of in-store events throughout the country at various Ulta Beauty locations.
The tour is about “empowering the curly-haired consumer through their self-care routines, the brand says. The Curls’ mantra is, "With us, your curls can do anything.”
Consumers will have the opportunity to interact with reps from the brand and try its new collection, Sea Moss.
Dellinger says, “I am excited to share my passion for helping curly-haired women everywhere find effective, superfood powered products that spotlight all the possibilities their curls can do.”