07.28.22
Bausch + Lomb has debuted a TikTok Dance Challenge—and recruited celebrity makeup artist Vincent Oquendo for the campaign.
The #LUMIFYEyeDance Challenge asks TikTok users to wink, blink, and "dance with your eyes" for a chance to for a chance to win a makeover.
Oquendo is a brand ambassador for Lumify Redness Reliever Eye Drops.
Joe Gordon, president, Global Consumer, Surgical and Vision Care, Bausch + Lomb, comments, "The enthusiasm for LUMIFY is evident on TikTok, where the Lumify hashtag has organically amassed nearly 14 million views to date. We believe the Lumify Eye Dance Challenge will help build upon the existing excitement on TikTok and inspire consumers to celebrate what makes them and their eyes unique."
The $10,500 prize package will include travel and accommodations for two to New York, a $500 AMEX gift card, a "dream kit" featuring products used during the makeover session, and professionally shot photographs to commemorate the event.
Bausch + Lomb is also launching a national product sampling tour that will run through four major U.S. metropolitan cities during the month of August.
Two day-long pop-up events will occur on—
August 5th -7th in Chicago, 13th-14th in Dallas, 20th-21st in Los Angeles, and on the 27th-28th in New York.