Joanna Cosgrove, Contributing Editor04.29.22
Packaging is more than a thoughtful expression of a brand’s individuality. It’s also a vehicle for attracting customer attention, and there’s nothing like the shine of metal to help a beauty brand’s package pop. And whether brands are seeking the gleaming, luxury effect of weighted metal, the eco-appeal of recyclable aluminum, or the understated sparkle of metallized accents and finishes, there’s a spectrum of options for incorporating metal and metallized accents.
“Metal always gives an air of sophistication and personality to the finished package,” says Gilda Mirra Cutri, vice president of operations and business development, Coverpla Inc., a supplier of aluminum and zamac beauty and fragrance componentry.
Anthony Di Maio, COO, Cameo Metal Products, agrees, and adds that metal adds a definite “value perspective” to the end purchaser. &ldquo
“Metal always gives an air of sophistication and personality to the finished package,” says Gilda Mirra Cutri, vice president of operations and business development, Coverpla Inc., a supplier of aluminum and zamac beauty and fragrance componentry.
Anthony Di Maio, COO, Cameo Metal Products, agrees, and adds that metal adds a definite “value perspective” to the end purchaser. &ldquo
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