Jamie Matusow, Editor-in-Chief02.02.22
Luxe Pack LA and MakeUp in LosAngeles 2020 was the last beauty industry tradeshow many attended before the crippling Covid-19 pandemic shut down numerous in-person events for nearly two years.
Now, the popular co-located show is scheduled for a long-awaited return February 23-24 at the Los Angeles Convention Center, as it celebrates its 4th anniversary as a dual event. There will be a total of 200 exhibitors on-hand.
Luxe Pack LA
Luxe Pack LA will showcase 90 packaging suppliers, and the event’s organizers say the 2022 edition “is guaranteed to exceed your premium packaging expectations,” offering a larger variety of supplier experts and new industry partnerships. As expected, elevated design and sustainability will be the main themes across the 2022 show floor.
MakeUp in LosAngeles
MakeUp in LosAngeles, with its focus on makeup and skin care trends, will showcase ingredients, formulation, accessories and full-service innovations that can meet the needs and habits of pandemic-changed consumers.
According to the organizers, key players of the skin care and makeup industries have signed on as exhibitors, with companies representing solutions in Formulation, Packaging, Accessories, Contract Manufacturing, Design, Machines and Ingredients.
MakeUp In’s popular IT Awards competition will once again reward the most relevant innovations from exhibitors in formulation, full service, accessories and packaging. Nine international experts will evaluate and decide the winners. The products will be displayed in the center of the LA exhibition.
Conference Sessions
Due to its previous success, the conference program will be a joint effort between MULA and LPLA. Here’s a look at a few of the planned sessions:
Day 1, February 23rd; 10:30am to 11:15am
Thinking Inside the Box: How Sephora is Turning to Packaging to Drive Sustainability and Impact, with Carley Klekas, Principal of Product Sustainability, Sephora.
2:30pm to 3:15pm
A Connection Unlike Ever Before: A discussion on how some of the leading brands across all premium sectors are embracing upcoming digital technologies, with Kathleen Van Nest Pierce, Global Transformation and Channel Innovation, The Estée Lauder Companies.
Day 2, February 24th; 11:30am to 12:15pm
Made for Tomorrow: Designing Sustainable Packaging & Products with Cradle to Cradle Certified: This interactive workshop will introduce the Cradle to Cradle framework for packaging and products, give an overview of the requirements and metrics for packaging and provide insights on how companies of all sizes are harnessing the framework to drive more sustainable packaging for their consumer products. Led by Monica Becker, Director, Beauty, Personal Care & Household Products, Cradle to Cradle Products Innovation Institute
www.luxepacklosangeles.com; www.makeup-in-losangeles.com
Now, the popular co-located show is scheduled for a long-awaited return February 23-24 at the Los Angeles Convention Center, as it celebrates its 4th anniversary as a dual event. There will be a total of 200 exhibitors on-hand.
Luxe Pack LA
Luxe Pack LA will showcase 90 packaging suppliers, and the event’s organizers say the 2022 edition “is guaranteed to exceed your premium packaging expectations,” offering a larger variety of supplier experts and new industry partnerships. As expected, elevated design and sustainability will be the main themes across the 2022 show floor.
MakeUp in LosAngeles
MakeUp in LosAngeles, with its focus on makeup and skin care trends, will showcase ingredients, formulation, accessories and full-service innovations that can meet the needs and habits of pandemic-changed consumers.
According to the organizers, key players of the skin care and makeup industries have signed on as exhibitors, with companies representing solutions in Formulation, Packaging, Accessories, Contract Manufacturing, Design, Machines and Ingredients.
MakeUp In’s popular IT Awards competition will once again reward the most relevant innovations from exhibitors in formulation, full service, accessories and packaging. Nine international experts will evaluate and decide the winners. The products will be displayed in the center of the LA exhibition.
Conference Sessions
Due to its previous success, the conference program will be a joint effort between MULA and LPLA. Here’s a look at a few of the planned sessions:
Day 1, February 23rd; 10:30am to 11:15am
Thinking Inside the Box: How Sephora is Turning to Packaging to Drive Sustainability and Impact, with Carley Klekas, Principal of Product Sustainability, Sephora.
2:30pm to 3:15pm
A Connection Unlike Ever Before: A discussion on how some of the leading brands across all premium sectors are embracing upcoming digital technologies, with Kathleen Van Nest Pierce, Global Transformation and Channel Innovation, The Estée Lauder Companies.
Day 2, February 24th; 11:30am to 12:15pm
Made for Tomorrow: Designing Sustainable Packaging & Products with Cradle to Cradle Certified: This interactive workshop will introduce the Cradle to Cradle framework for packaging and products, give an overview of the requirements and metrics for packaging and provide insights on how companies of all sizes are harnessing the framework to drive more sustainable packaging for their consumer products. Led by Monica Becker, Director, Beauty, Personal Care & Household Products, Cradle to Cradle Products Innovation Institute
www.luxepacklosangeles.com; www.makeup-in-losangeles.com
