Decorating in Demand

Whether it’s a bottle, jar, or carton—it’s often a decoration that elevates it, turning packages into vessels worthy of housing a prestige makeup collection or a designer fragrance. The right design, paired with a luxe decoration, can turn any ordinary container into a “beauty package.” Decorating processes require using inks, foils, colorants and more.

“After a period of time where beauty brands were reducing embellished finishes, we are seeing brands re-energize their personality on-shelf,” says David Peters, global marketing & communications manager, LLFlex. “Shine, dazzle, texture, and precision-varnish detailing is now more important than ever before,” he says.

Beauty brands have to balance glamour with sustainability, however—and packaging suppliers and decorators offer solutions. “Luxury brands now have more options for sustainable, recyclable materials that will help a package stand out without breaking budgets,” says Anthony Grinnell, CEO, Harmony Paper Company. “While many suppliers have struggled with pas