Joanna Cosgrove, Contributing Editor08.23.21
COVID has brought about a hygienic reckoning for traditional sampling methods and the days of trying a swatch of lipstick, eyeshadow or foundation from community testers are behind us. As brands and retailers go back to the drawing board for ways to encourage trial among prospective customers, mono- and multi-dose packaging suppliers are exploring new frontiers in sample packaging innovation, developing newer cleaner and more eco-responsible ways for consumers to try products before they buy.
The evolving sampling environment has become one of Arcade Beauty’s major business focuses, according to Larry Berman, the company’s senior vice president of sales. Arcade is courting e-sales and contactless sampling by leveraging its digital print capabilities to produce samples of every shade of a brand’s foundation at an “economical price” (set to launch at a major beauty retailer this September), as well as allowing brands to target “high value” customers via its Abeo business.
Berman says his company
The evolving sampling environment has become one of Arcade Beauty’s major business focuses, according to Larry Berman, the company’s senior vice president of sales. Arcade is courting e-sales and contactless sampling by leveraging its digital print capabilities to produce samples of every shade of a brand’s foundation at an “economical price” (set to launch at a major beauty retailer this September), as well as allowing brands to target “high value” customers via its Abeo business.
Berman says his company
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