Joanna Cosgrove, Contributing Editor06.04.21
Nearly every corner of the consumer product goods (CPG) industry has been influenced by the ongoing demand for improved sustainability, from the way ingredients and materials are sourced, processed, disposed of and recycled. For tubes, the breadth of material choices contributes to making a more sustainable footprint easier to achieve for tube producers and beauty brands alike.
“Brands are considering all their options: PCR, bio-based materials, ocean-bound plastics, refillables, light-weighting, substrate conversion and single-substrate packaging for improved recyclability,” explains Vali Braselton, marketing manager, Consumer Products North America, Berry Global.
Ida Sigvardsson, marketing specialist, Norden Machinery AB, says the “green-tube” trends are being driven both by policy and brand strategy. The increased use of mono-materials contributes to higher recycling rate
“Brands are considering all their options: PCR, bio-based materials, ocean-bound plastics, refillables, light-weighting, substrate conversion and single-substrate packaging for improved recyclability,” explains Vali Braselton, marketing manager, Consumer Products North America, Berry Global.
Ida Sigvardsson, marketing specialist, Norden Machinery AB, says the “green-tube” trends are being driven both by policy and brand strategy. The increased use of mono-materials contributes to higher recycling rate
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