Features

Creating Packaging To Safeguard a More Hygienic User Experience

Packaging suppliers are doubling down on sanitary packaging innovations and product delivery solutions. Single-dose, hygienic sampling will be here to stay.

Related CONTENT

Joanna Cosgrove, Contributing Editor03.01.21

The coronavirus pandemic has impacted every segment of global industry, issuing a fundamental challenge that businesses must adapt in order to move forward.

For the beauty industry, product trial is an important part of building rapport with customers, but it’s safe to say the days of open product sampling at retail are behind us.

One of the primary beauty industry focuses has been on how packaging can safeguard a more hygienic user experience. Packaging innovators have been busy creating new strategies that deliver authentic product experiences—at retail and at home—that emphasize improved safety and sanitization.

Arcade Beauty consulted extensively with retailers and display companies to learn what their post-Covid needs would be as they began to cautiously re-open in 2020. “It became very clear that the open tester environment will be going away, since the consumer will not feel safe trying foundation from a communal bottle or picking up a lipstick bullet and applying it to their lips,”