Jamie Matusow, Editor-in-Chief02.03.21
When we asked our readers to vote for our Beauty Company of the Year, Excellence in Packaging, Drunk Elephant earned enough votes to claim the title.
Ranking up the next highest votes were four companies, with impressive packaging. Here they are, in alphabetical order—e.l.f. cosmetics, Huda Beauty, Murad, and Smashbox.
Take a look at the slideshow above, and here's more abouit each, below.
e.l.f. Cosmetics
e.l.f. Cosmetics is celebrating a milestone in sustainability —the company’s 'Project Unicorn' program is streamlining its packaging footprint. The brand eliminated an estimated 650,000 pounds of packaging material.The brand removed secondary cartons, vacuum-formed trays, and paper insert cards. el.f. also slimmed down secondary packaging, designing a patented approach to tamper-proof products. In total, packaging for over 200 SKUs has been reduced across mult
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