Jamie Matusow, Editor-in-Chief11.30.20
Innovative Packaging in the beauty industry has always been thought of as the holy grail for marketing products from skin care to nail polish. While traditionally defined by newness or uniqueness, the term has become widely interpreted as everything from decorative techniques to dispensing systems, shapes, gestures and even “Instagram-able” appeal.
Currently, due to governmental rulings, global brands’ pledges, Indie brand DNA—and ultimately, consumer demand—sustainable packaging has worked its way to the top of the innovative terminology list.
Additional strides in Innovative Packaging currently include timely responses to Covid-19, through accelerated R&D and suppliers’ creative hands-free and hygienic offerings; and, with the surge in online shopping, an increased use of impactful technology that helps capture attention and desire as consumers scroll by.
In Research and Markets’
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