11.30.20
Juan Serrano has joined PakLab as vice president of branding & marketing. He takes over as creative lead for PakLab’s Element 4 skin science studio (ready-to-market solutions). Serrano has over 20 years of experience in various marketing and branding roles, most recently at Henkel, as director of marketing. He has managed both B2C and B2B businesses/products, and holds extensive experience managing the business strategy for both established and new brands. He has managed brands in Hair Care (Schwarzkopf, got2b and Smooth ‘n Shine), Personal Care (Dial Bar and Liquid) and Home Care (Soft Scrub and Combat). Career highlights include successfully launching Henkel’s Schwarzkopf Professional Brand into the U.S. retail market with over 74 SKU’s under four different sub-brands within the Hair Coloration, Hair Care and Hair Styling segments in 2014.
Evan Holmes is Paklab’s new vice president of sales. He joined the team with over 25 years of experience in sales and sales leadership, most recently from Amcor Flexibles as the sales director for the Americas. He holds a keen understanding of the fundamentals of selling, negotiating, and leadership development, and at Paklab, will partner with new and existing customers to strengthen continual expansion by cultivating new markets and leading aggressive business development.
Evan Holmes is Paklab’s new vice president of sales. He joined the team with over 25 years of experience in sales and sales leadership, most recently from Amcor Flexibles as the sales director for the Americas. He holds a keen understanding of the fundamentals of selling, negotiating, and leadership development, and at Paklab, will partner with new and existing customers to strengthen continual expansion by cultivating new markets and leading aggressive business development.