• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances

    Ulta Beauty Launches Retail Media Network

    Top 10 Beauty Brands in the U.S. for Q1 2022

    Lush Cosmetics Launches ‘Gay is OK’ Soap
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Garance Doré Launches Made in France Skincare Line

    The World’s Most Popular Perfumes & Celebrity Fragrances

    Ulta Beauty Launches Retail Media Network

    From Hair to There: Top Hair Concerns for Women

    Lush Cosmetics Launches ‘Gay is OK’ Soap
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    Natura Cosméticos S.A.

    Amway

    P&G

    Chanel

    Johnson & Johnson
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Big Sky Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    TAESUNG

    Yuan Harng Co. Ltd.

    Epopack Co. Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    Sustainability to Remain Key for Beauty Industry Players

    Euromonitor takes an in-depth look at the vibrant skincare category, and what beauty brands can learn from generational consumer preferences.

    Sustainability to Remain Key for Beauty Industry Players
    Source: Euromonitor International’s Voice of the Industry: Coronavirus Survey, April 2020, July 2020
    Sustainability to Remain Key for Beauty Industry Players
    Source: Euromonitor International Beauty Survey, 2019. Extensive skin care users use 8-14 skin care products per week; moderate skin care users use 4-7 skin care products per week; minimalist skin care users use 0-3 skincare products per week.
    Sustainability to Remain Key for Beauty Industry Players
    Source: Euromonitor International Product Claims and Positioning, 2019
    Sustainability to Remain Key for Beauty Industry Players
    Source: Euromonitor International Product Claims and Positioning, 2019
    Sustainability to Remain Key for Beauty Industry Players
    Related CONTENT
    • APR Beauty Group Inc.
    • Plastube Inc.
    • The Leitman Group LLC
    • PACKAGING & RESOURCES INC
    • Overnight Labels, LLC
    Kayla Villena , Senior Analyst at Euromonitor International11.04.20

    Before COVID-19, sustainability in beauty packaging was expected to be the key area of focus and emerging area of innovation. Consumers in developing and emerging markets were pressuring companies to go beyond post-consumer recycled packaging, and utilize renewable raw materials or develop the infrastructure for circular-use packaging.

    Sustainability Takes a Temporary Back Seat

    The pandemic, however, has created a short- or mid-term shift in how beauty companies are prioritizing sustainability, focusing instead on hygiene and sanitation. In the immediate outbreak phase, there has been less sensitivity about single-use packaging, additional seals and shrink wraps—as shown by increased plastic packaging demand becoming a mid-term change among beauty and personal care industry respondents in July 2020 than in April 2020. However, sustainable packaging is a long-term trend with staying power in the beauty industry. It is part of a growing movement toward “conscious beauty” in which the environmental impact of a beauty purchase is as important as functionality, price, benefits, and other product-centered features.

    The earliest beauty category to embrace this movement toward sustainability was skin care. Other than bath and shower (which Euromonitor tracks as including liquid soap and hand sanitizer), skin care has been the most resilient category in a Covid-19 environment, solidified by the category’s synonymous association with wellness, self-care, and skin health. Based on these drivers, as well as the proliferation of skin care brands ranging from all price points and growth of e-commerce for skin care brands, Euromonitor predicts that skin care will be the most optimistic category globally.

    Among Euromonitor’s three adverse Covid-19 economic scenarios, skin care is predicted to grow 3.3% globally from 2019 to 2024 in its least pessimistic scenario, C19 Pessimistic 1. By examining the demographics of skin care users and the attributes of skin care products, beauty stakeholders can be better informed about what sustainable features consumers are looking for in skin care and in which regions, in order to gain a competitive edge in skin care, which has proven to be the most resilient during the pandemic.

    Who Most Desires Sustainable Packaging for Skin care?

    Among global consumers of skin care seeking out sustainable packaging features, “recyclable packaging” was the most desired sustainable packaging skin care feature, followed by recycled packaging and lastly refillable bottles. This is expected, since the concept of recycling is more familiar and long-established, compared to refillable bottles. Also expected was the fact that younger cohorts, Generation Z and Millennials, place slightly more emphasis on sustainable packaging features than older cohorts, aligning with the narrative that younger consumers are more likely to support brands that align with their personal views. But seeing the degree to which extensive skin care users over-indexed all other segments in desiring sustainable packaging features is an important takeaway, suggesting that skin care companies who cater to extensive skin care users should be incorporating sustainable packaging features in their product offerings.

    Sustainable Packaging Claims Dominated by Recycled

    Euromonitor International extracted data of stock keeping units (SKUs) from more than 1,500 online retailers to track 150 product claims in 11 industries across 40 countries. The Product Claims and Positioning system can be used to understand trending claims, share of product claims in a given category and brand positioning across dietary, ethical and clean labels.

    Recycled, can be recycled, biodegradable packaging, widely recycled, and recycled PET were the top five sustainable packaging claims globally in skin care in 2019. Across these five claims, recycled claims were 8.5 times higher than the second most-used claim, validating Euromonitor International’s survey data that sustainable packaging was most closely associated with recycled features. However, there are some schools of thought suggesting that recycling is not as effective as waste reduction because it still requires resources and costly labor to produce recycled packaging. Still, sustainability is not a zero-sum game, and innovation in any of these claims is a step in the right direction, such as food-based renewable packaging sources and biodegradable packaging.

    Regions with the Most Emphasis

    Western Europe places the most emphasis on sustainable packaging claims in skin care, but the rise of Asia Pacific is concerning to the sustainability movement in beauty.

    Nevertheless, regional focus on recycling is still an important mainstay in the path to sustainability, however, the readiness of each region is quite varied. Western Europe leads with the highest penetration of sustainable packaging claims in beauty and personal care, followed by North America and third, Asia Pacific. While the skin care markets in Western Europe and North America are expected to grow 0.2% and 0.9% CAGR from 2019 to 2024 respectively, in Euromonitor’s C19 Pessimistic 1 scenario, Asia Pacific’s skin care market is projected to grow 5.5% CAGR in the same time period—far outpacing any other region’s skin care growth in size and scale.

    While this strong growth will help offset skin care declines in other markets, it may be a warning sign for the sustainable packaging movement, since the penetration of sustainable packaging claims in the APAC region is notably lower than other regions, but also does not encompass widely recycled, recycled PET and Terracycle claims. This dynamic may change in the next three years, since multinational CPGs that set sustainability deadlines are still in the process of converting their operations to be more sustainable, which includes re-work in Asia Pacific. It is also an opportunity to shape the conversation of sustainable packaging in the region, given greater importance of hygiene, cleanliness and purpose brought on by Covid-19. However, companies are not incentivized to incorporate sustainability unless demand is generated from the consumers.

    Shifting Consumer Values

    In the short-term, beauty companies are expected to display a level of social sustainability amid the outbreak. However, in the long-term, the pandemic has accelerated the corporate shift toward purpose over profit, forcing businesses to move from talk to action, putting social sustainability at the core of their decisions. Even if the adverse effects from the pandemic subside in 2021 or 2022, the beauty industry is left to face another crisis—environmental sustainability.

    With consumer values permanently affected from the changes brought on by the pandemic, it could be possible that a wider span of the beauty and personal care industry will rise to the occasion to solve sustainability challenges, underscoring the importance of beauty players that should be preparing for that wave of change now. 

    About The Author

    Kayla Villena is a senior analyst at Euromonitor International.
    Related Searches
    • Skin Care/Sun Care
    Suggested For You
    APR Beauty Group Inc. APR Beauty Group Inc.
    Plastube Inc. Plastube Inc.
    The Leitman Group LLC The Leitman Group LLC
    PACKAGING & RESOURCES INC PACKAGING & RESOURCES INC
    Overnight Labels, LLC Overnight Labels, LLC
    Loop Reuse Platform Moves In-Store with Global Retailers Loop Reuse Platform Moves In-Store with Global Retailers
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    CIBS Reschedules All 2021 Events CIBS Reschedules All 2021 Events
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Jinjoo Labs Appoints Louise Caldwell as CEO Jinjoo Labs Appoints Louise Caldwell as CEO
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium
    Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award Farouk Systems Founder Earns Beauty Heroes of the Pandemic Award
    The Hut Group Announces Plans to Separate its Beauty Division The Hut Group Announces Plans to Separate its Beauty Division
    Fusion To Feature Fusion To Feature 'The Drip' Collection

    Related Content

    • APR Beauty Group Inc.

      ...
      Aliya Anand, AVP Product Development & Marketing 05.18.22

    • Plastube Inc.

      ...
      Stephane Beauchemin, Product Manager 05.03.22

    • The Leitman Group LLC

      ...
      Jack Leitman, President 04.01.22


    • PACKAGING & RESOURCES INC

      ...
      JUAN ARENAS, PRESIDENT 04.01.22

    • Overnight Labels, LLC

      Overnight Labels, LLC

      ...
      Deborah Straus, Marketing 04.01.22

      Trending
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Top 10 Beauty Brands In The U.S. For Q1 2022 | Beauty Packaging
      • Smashbox Expands Becca Highlighter Collection | Beauty Packaging
      • Bite Beauty Is Closing Later This Year | Beauty Packaging
      Breaking News
      • Garance Doré Launches Made in France Skincare Line
      • The World’s Most Popular Perfumes & Celebrity Fragrances
      • Ulta Beauty Launches Retail Media Network
      • Top 10 Beauty Brands in the U.S. for Q1 2022
      • Lush Cosmetics Launches ‘Gay is OK’ Soap
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Kyowa Hakko Appoints Dr. Colin Hill to Immuse Scientific Advisory Board
      Expert Consensus Statement: Diet is Best Primary Intervention to Achieve Diabetes Remission
      Choline Alone May Improve Maternal DHA Status During Pregnancy
      Coatings World

      Latest Breaking News From Coatings World

      Teknos Receives EcoVadis Gold Medal for Sustainability Performance
      AkzoNobel and Partners Team Up to Hack Carbon Reduction Challenges
      Five PPG Facilities in Ohio Recognized for Sustainability, Health, Safety Practices
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      VenoStent's SelfWrap Bioabsorbable Perivascular Wrap Earns Breakthrough Status
      Guard Medical Closes $11 Million Series B Investment
      OMNIVISION, Silicon Line Partner on Optical Fiber Endoscope Cables
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Catalent Invests $175M to Expand Mfg. Capabilities at Winchester, KY
      Sartorius Expands Manufacturing Site in Tunisia
      BioMoti Partners with Pharma Company to Develop Ovarian Cancer Treatment
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Garance Doré Launches Made in France Skincare Line
      The World’s Most Popular Perfumes & Celebrity Fragrances
      Ulta Beauty Launches Retail Media Network
      Happi

      Latest Breaking News From Happi

      Loum Beauty, Rare Beauty Launch #BeautyCares Voices
      ACI Urges Congress To Ensure Funding for EPA’s Office of Chemical Safety and Pollution Prevention
      Dr. Dana’s Nail Renewal System Relaunches Under Rare Beauty Brands
      Ink World

      Latest Breaking News From Ink World

      hubergroup Chemicals Exhibits at Paint India for First Time
      Award for Sustainability: Evonik Receives Platinum Rating Again
      Nazdar Ink Technologies to Showcase Latest Ink Innovations at FESPA Global Print Expo 2022
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Dantex Group receives accreditation for Pico digital presses
      Heidelberg USA launches new Print Media Performance & Training Center
      Avery Dennison announces Global Supplier Award winners
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      'Right' Hygiene Conference to be Held in June
      Freudenberg to Present Battery Pack and Liquid Absorbers at Battery Show
      H&V Appoints Vice President and General Counsel
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Rolls Out TenoTac 2.0 Hammertoe and Soft Tissue Repair
      Cionic Expands Scientific Advisory Board
      First Surgeries Performed Using Globus Medical's Excelsius3D
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      NREL Creates Highest Efficiency 1-Sun Solar Cell
      eMagin Wins People’s Choice Award at Display Week 2022
      Wiliot Launches Battery-Assisted Version of its IoT Pixel Tags

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login