• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Bite Beauty Is Closing Later This Year

    Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company

    LaJeanell Launches Men’s Duo Skincare Product Set

    A Look at Machine Gun Kelly's $30K Diamond Mani

    Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages

    Hands-Free & Hygienic Cosmetic Packaging
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Bite Beauty Is Closing Later This Year

    Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company

    LaJeanell Launches Men’s Duo Skincare Product Set

    A Look at Machine Gun Kelly's $30K Diamond Mani

    Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores

    Grove Collaborative Named 'Most Innovative' for its Sustainability Initiatives
    Top 20 Companies
    P&G

    Mary Kay

    Henkel

    Natura Cosméticos S.A.

    Revlon
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Yuan Harng Co. Ltd.

    TAESUNG

    Big Sky Packaging

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.

    Epopack Co. Ltd
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    The Coronavirus Era: From Sustainability to Purpose

    The pandemic is expected to disrupt brand loyalty, with consumers valuing more brands that put people before profits during and beyond the outbreak.

    The Coronavirus Era:  From Sustainability to Purpose
    Covid-19 has brought a new consumer consciousness.
    The Coronavirus Era:  From Sustainability to Purpose
    Maria Coronado Robles
    Related CONTENT
    • ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes
    • Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability
    • Verescence Publishes 2019-2020 Sustainability Report
    • Geka Earns Platinum Sustainability Rating
    • Health and Beauty in the Coronavirus Era
    Maria Coronado Robles, Senior Consultant—Sustainability, at Euromonitor International07.24.20

    Coronavirus (Covid-19) has transformed the economic and consumer landscape. It has changed the way consumers live, work and shop. Uncertainty remains high, but what is clear is that economies will not emerge unscathed. The daily routines and lifestyles of consumers will shift to accommodate continued social distancing while treatment and vaccine options are developed, and potentially into a new normal as fears of a pandemic or other destructive event remains palpable.

    The adverse economic landscape might push some businesses to overlook long-term sustainability goals, as consumers seek affordability. With sustainability often coming at a higher price, businesses need to unlock the power of creativity to come up with sustainable products and services that are also affordable.

    From Sustainability to Purpose

    The idea of sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns such as plastic pollution and climate change, towards “purpose over profit,” which is a more holistic approach aiming to create social, environmental and economic value.

    Prior to the Covid-19 outbreak, the “profit-driven” approach to doing business was gaining traction in the boardroom. In 2019, 35% of surveyed professionals reported that the CEO was leading their company’s sustainability initiatives (Euromonitor Voice of the Industry: Sustainability survey).

    Covid-19 has brought a new consciousness that goes far beyond merely compensating for a company’s negative impact on people and the planet. Businesses are making a positive impact, putting mission first, helping countries to close existing gaps in acquiring essential supplies while also supporting employees, suppliers and local communities.

    Purposeful leadership is more essential than ever, with companies expected to lead with transparency and empathy, aligning their actions with their promises. Business as usual can be disrupted for the good, with the Covid-19 pandemic putting to the test businesses’ purpose-driven promises.

    Values, Environmental Concerns & Innovation

    NEW VALUES: Consumers emerging from isolation and lockdowns are reassessing the things they value most, turning their back on excess consumerism and demanding more from the companies they buy from and work for. The pandemic is expected to disrupt brand loyalty, with consumers valuing more brands that put people before profits during and beyond the outbreak.

    ENVIRONMENTAL CONCERNS: With entire countries shutting down overnight, many cities are reporting blue skies, lower pollution and improved water quality. Although environmental concerns are temporarily deprioritized to focus on the immediate health emergency, as the virus is contained, consumers will start to re-balance health and environmental concerns.

    DIGITALIZATION: Covid-19 is a catalyst for a stronger move toward digitalization. As we enter the recovery stage and beyond, the use of digital technologies and automation will become more important, as a tool to deliver supply chain transparency and security along with corporate accountability.

    AGILE INNOVATION: The outbreak highlights the importance of businesses being agile, flexible and innovative to meet consumer dynamic demands. The outbreak has accelerated innovation with cleaner technologies and products, services and business models expected to shape a sustainable post-Covid-19 world. 
    ABOUT THE AUTHOR

    Maria Coronado Robles is Senior Consultant—Sustainability at Euromonitor International.
    Suggested For You
    ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes
    Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability
    Verescence Publishes 2019-2020 Sustainability Report Verescence Publishes 2019-2020 Sustainability Report
    Geka Earns Platinum Sustainability Rating Geka Earns Platinum Sustainability Rating
    Health and Beauty in the Coronavirus Era Health and Beauty in the Coronavirus Era
    First-Ever Beacon Awards Celebrates Packaging, Sustainability & More First-Ever Beacon Awards Celebrates Packaging, Sustainability & More
    Codex Beauty Commits to Sustainability Principles Codex Beauty Commits to Sustainability Principles
    WTH Does Sustainability Even Mean? WTH Does Sustainability Even Mean?
    Indies: Adopting a Circular Approach Indies: Adopting a Circular Approach
    Clean Beauty in London Gets Postponed Clean Beauty in London Gets Postponed
    NYSCC Suppliers NYSCC Suppliers' Day Not Taking Place in the Fall
    Beauty Changes Lives Awards $250K in Relief Grants Beauty Changes Lives Awards $250K in Relief Grants
    Avon Continues Product Donations Avon Continues Product Donations
    Cosmopack and Cosmoprof Asia To Be Held Under One Roof Cosmopack and Cosmoprof Asia To Be Held Under One Roof
    L’Occitane Reports FY2020 Results L’Occitane Reports FY2020 Results

    Related Content

    • ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes

      ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes

      Founded in 1879, the Dutch company has always held sustainability at its core.
      Jamie Matusow, Editor-in-Chief, Beauty Packaging

    • Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability

      Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability

      Operating under the mantra of ‘If you can dream it, we will try it,’ this NY-based printer just added its 15th press.
      Jamie Matusow, Editor-in-Chief, Beauty Packaging

    • Verescence Publishes 2019-2020 Sustainability Report

      Verescence Publishes 2019-2020 Sustainability Report

      Continues its ‘Glass Made to Last’ CSR strategy.
      Beauty Packaging Staff 09.17.20


    • Eco-friendly
      Geka Earns Platinum Sustainability Rating

      Geka Earns Platinum Sustainability Rating

      Scores in the top 1% of companies assessed by EcoVadis worldwide.
      Beauty Packaging Staff 09.04.20

    • Health and Beauty in the Coronavirus Era

      Health and Beauty in the Coronavirus Era

      Brand differentiation and loyalty will resurface as a challenge, so strong narratives are essential.
      Irina Barbalova, Global Lead, Beauty and Health, Euromonitor International 08.27.20

      Breaking News
      • Bite Beauty Is Closing Later This Year
      • Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company
      • LaJeanell Launches Men’s Duo Skincare Product Set
      • A Look at Machine Gun Kelly's $30K Diamond Mani
      • Doja Cat Rocks Glam Makeup & Nails at the Billboard Music Awards
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Nootropics and Adaptogens Respond to Demand for Mind and Mood Support
      Sabinsa Honors 70th Anniversary of Diplomacy Between India and Japan
      Solvay Invests in Suanfarma’s Vanillin Production
      Coatings World

      Latest Breaking News From Coatings World

      DIC’s Indian Subsidiary Begins Construction of Coating Resins Production Facility
      Celanese Declares Force Majeure on Acetyl Chain and Acetate Tow Products
      CPI Announces New Hybrid Professional Development Program for 2022
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      Nihon Kohden America Launches Life Scope G5 and G5Max
      HeartFlow Appoints Monica Tellado as CFO
      Egnite Inc. Expands into Cardiovascular Disease
      Contract Pharma

      Latest Breaking News From Contract Pharma

      Evotec SE and Sernova Corp Announce Partnership in the Field of Diabetes
      Emergex COVID-19 Vaccine Candidate Successfully Coated onto Zosano Micro-Needle Patch
      Thabor Therapeutics Appoints Jérémie Mariau as CEO
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      Bite Beauty Is Closing Later This Year
      Johnson & Johnson Names CEO & CFO of Planned Consumer Health Company
      LaJeanell Launches Men’s Duo Skincare Product Set
      Happi

      Latest Breaking News From Happi

      Nautica Introduces Oceans Pacific Coast Vegan & Sustainable Fine Fragrance Collection
      Dip Powder Nail Brand Nailboo, Expands Into Retail Exclusively At Sally Beauty
      Bite Beauty Is Closing Down Operations by the End of 2022
      Ink World

      Latest Breaking News From Ink World

      Nazdar Ink Technologies to Manufacture VFP Ink Technologies Electronic Inks for US
      Sun Chemical Heads to Flexo and Labels 2022
      PETRONAS Chemicals Group to Acquire Perstorp Grou
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      Essentra Packaging invests in Landa Nanographic press
      Nazdar to manufacture VFP electronic ink for US Market
      SunDance moves into flexible packaging with HP Indigo
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Thinx Launches Moist Panties Campaign
      Kimberly-Clark to Expand Diaper, Wipes Production in Suzano, Brazil
      Bambo Nature Diapers Now Feature Paper Packaging
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Paragon 28 Launches Grappler Suture Anchor System
      Paul Stellato Appointed Chief Accounting Officer at Zimmer Biomet
      DuPuy Synthes’ INHANCE Shoulder System Cleared by FDA for Reverse Total Shoulder Arthroplasty
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      HP Delivers Enhanced Platform Capabilities to Accelerate Additive Manufacturing Production at Scale
      Identiv Showcases Bespoke RFID and IoT Solutions at RFID Journal LIVE!
      Scout Clean Energy Orders 378 MW of First Solar Modules

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login