• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Editorial Guidelines
    Staff
    Subscribe Now
    Advertise Now
    Top Features
    Packaging Decorated to Make a Lasting Impression

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Turnkey’s Benefits Shine, Especially During Covid

    TOP 20 GLOBAL BEAUTY COMPANIES

    Packaging Solutions In Small Quantities
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Marino Belotti Presents New Website

    Essence Cosmetics Expands in the U.S.

    Sigma Beauty Launches 'Brush Care' Sets at Sephora

    Clarins UK Partners with Vee24

    Alastin Skincare Named as Fastest Growing Skincare Brand
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    Could Sustainable Digital Lipsticks Become a Reality?

    Sustainability Drives New Solutions in Innovative Cosmetic Packaging

    Videobite: The Penthouse Group Offers Air Backless Valve Tubes, by Yoshino of Japan

    Qosmedix Introduces Bamboo Caps

    Overtone Haircare Launches Clarifying Shampoo
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    Marino Belotti Presents New Website

    Clarins UK Partners with Vee24

    Alastin Skincare Named as Fastest Growing Skincare Brand

    JLo Beauty Launches at Sephora & Amazon

    Unilever and Alibaba Group Join Forces
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Faca Packaging Celebrates 50th Anniversary

    Diamond Packaging Unveils Child-Resistant Packaging for Marijuana Products

    Universal Engraving Revamps Logo and Website

    Berry Global Expands Capacity
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    Dove's Refillable Deodorant Is Made To Last a Lifetime

    Aveda Names First-Ever Global Advocate for Sustainability

    HCP Presents 2021 Trends — & More

    These Beauty Brands Are Conserving Water

    Beauty Brand Execs Speak on the Challenges of Water Usage
    Top 20 Companies
    AmorePacific

    Unilever

    Chanel

    LVMH

    Coty
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Coverpla Inc.

    Paklab

    Neenah Packaging

    Albéa

    Big Sky Packaging
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof Worldwide Bologna Rescheduled to May 2021

    Cosmoprof North America Reschedules 2021 Event to August

    Beautycounter & Ethique Discuss 'Building a Conscious Beauty Brand'

    CEW's Indie Brand Winners Discuss 'Cultivating Digital Communities'

    NPD's 'Feel Good Trends' That Shaped the Beauty Industry This Year
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Columns

    The Coronavirus Era: From Sustainability to Purpose

    The pandemic is expected to disrupt brand loyalty, with consumers valuing more brands that put people before profits during and beyond the outbreak.

    The Coronavirus Era:  From Sustainability to Purpose
    Covid-19 has brought a new consumer consciousness.
    The Coronavirus Era:  From Sustainability to Purpose
    Maria Coronado Robles
    Related CONTENT
    • ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes
    • Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability
    • Verescence Publishes 2019-2020 Sustainability Report
    • Geka Earns Platinum Sustainability Rating
    • Health and Beauty in the Coronavirus Era
    Maria Coronado Robles, Senior Consultant—Sustainability, at Euromonitor International07.24.20

    Coronavirus (Covid-19) has transformed the economic and consumer landscape. It has changed the way consumers live, work and shop. Uncertainty remains high, but what is clear is that economies will not emerge unscathed. The daily routines and lifestyles of consumers will shift to accommodate continued social distancing while treatment and vaccine options are developed, and potentially into a new normal as fears of a pandemic or other destructive event remains palpable.

    The adverse economic landscape might push some businesses to overlook long-term sustainability goals, as consumers seek affordability. With sustainability often coming at a higher price, businesses need to unlock the power of creativity to come up with sustainable products and services that are also affordable.

    From Sustainability to Purpose

    The idea of sustainability has evolved beyond an inclusion of ethical credentials and environmental concerns such as plastic pollution and climate change, towards “purpose over profit,” which is a more holistic approach aiming to create social, environmental and economic value.

    Prior to the Covid-19 outbreak, the “profit-driven” approach to doing business was gaining traction in the boardroom. In 2019, 35% of surveyed professionals reported that the CEO was leading their company’s sustainability initiatives (Euromonitor Voice of the Industry: Sustainability survey).

    Covid-19 has brought a new consciousness that goes far beyond merely compensating for a company’s negative impact on people and the planet. Businesses are making a positive impact, putting mission first, helping countries to close existing gaps in acquiring essential supplies while also supporting employees, suppliers and local communities.

    Purposeful leadership is more essential than ever, with companies expected to lead with transparency and empathy, aligning their actions with their promises. Business as usual can be disrupted for the good, with the Covid-19 pandemic putting to the test businesses’ purpose-driven promises.

    Values, Environmental Concerns & Innovation

    NEW VALUES: Consumers emerging from isolation and lockdowns are reassessing the things they value most, turning their back on excess consumerism and demanding more from the companies they buy from and work for. The pandemic is expected to disrupt brand loyalty, with consumers valuing more brands that put people before profits during and beyond the outbreak.

    ENVIRONMENTAL CONCERNS: With entire countries shutting down overnight, many cities are reporting blue skies, lower pollution and improved water quality. Although environmental concerns are temporarily deprioritized to focus on the immediate health emergency, as the virus is contained, consumers will start to re-balance health and environmental concerns.

    DIGITALIZATION: Covid-19 is a catalyst for a stronger move toward digitalization. As we enter the recovery stage and beyond, the use of digital technologies and automation will become more important, as a tool to deliver supply chain transparency and security along with corporate accountability.

    AGILE INNOVATION: The outbreak highlights the importance of businesses being agile, flexible and innovative to meet consumer dynamic demands. The outbreak has accelerated innovation with cleaner technologies and products, services and business models expected to shape a sustainable post-Covid-19 world. 
    ABOUT THE AUTHOR

    Maria Coronado Robles is Senior Consultant—Sustainability at Euromonitor International.
    Suggested For You
    ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes ESKA: A Sustainability-Based Global Supplier for Luxe Rigid Board and Boxes
    Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability Overnight Labels: Answering Brands’ Needs for Decoration, Rapid Turnaround and Sustainability
    Verescence Publishes 2019-2020 Sustainability Report Verescence Publishes 2019-2020 Sustainability Report
    Geka Earns Platinum Sustainability Rating Geka Earns Platinum Sustainability Rating
    Health and Beauty in the Coronavirus Era Health and Beauty in the Coronavirus Era
    First-Ever Beacon Awards Celebrates Packaging, Sustainability & More First-Ever Beacon Awards Celebrates Packaging, Sustainability & More
    Codex Beauty Commits to Sustainability Principles Codex Beauty Commits to Sustainability Principles
    WTH Does Sustainability Even Mean? WTH Does Sustainability Even Mean?
    Indies: Adopting a Circular Approach Indies: Adopting a Circular Approach
    Clean Beauty in London Gets Postponed Clean Beauty in London Gets Postponed
    NYSCC Suppliers NYSCC Suppliers' Day Not Taking Place in the Fall
    Beauty Changes Lives Awards $250K in Relief Grants Beauty Changes Lives Awards $250K in Relief Grants
    Avon Continues Product Donations Avon Continues Product Donations
    Cosmopack and Cosmoprof Asia To Be Held Under One Roof Cosmopack and Cosmoprof Asia To Be Held Under One Roof
    L’Occitane Reports FY2020 Results L’Occitane Reports FY2020 Results

    Related Columns

    • The Digital Consumer Journey

      The Digital Consumer Journey

      Covid-19 accelerated e-commerce adoption — here's how recent changes in consumer behavior are affecting beauty retail.
      Michelle Evans, Senior head of digital consumer, Euromonitor International 11.30.20

    • Decorative Effects | Eco-friendly | Glass | Package Development | Skin Care/Sun Care
      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor: Redesigning a 129-Year-Old French Skin Care Brand

      Cosmydor redesigned its sustainable packaging, giving it a graphically-rich, of-the-moment look—here's a Q&A with Xavier Quattrocchi-Oubradous.
      Jamie Matusow, Editor-in-Chief 11.30.20

    • Skin Care/Sun Care | Sustainable Pkg/Practices
      Sustainability to Remain Key for Beauty Industry Players

      Sustainability to Remain Key for Beauty Industry Players

      Euromonitor takes an in-depth look at the vibrant skincare category, and what beauty brands can learn from generational consumer preferences.
      Kayla Villena , Senior Analyst at Euromonitor International 11.04.20


    • Bottles/Jars | Fragrances
      Winners of the TFF’s Packaging Of the Year Awards

      Winners of the TFF’s Packaging Of the Year Awards

      A fun ‘juice box,’ a luxe crown, and a vintage apothecary inspired these winning fragrance bottle designs.
      Marie Redding, Senior Editor 11.04.20

    • Bottles/Jars | Caps/Closures | Eco-friendly | Sustainable Pkg/Practices
      Zero Carbon Beauty from O’right

      Zero Carbon Beauty from O’right

      ...
      Jamie Matusow, Editor-in-Chief 11.02.20

    • Fragrances
      A New ‘Hope’ in a Perfume Bottle

      A New ‘Hope’ in a Perfume Bottle

      ...
      Jamie Matusow, Editor-in-Chief 11.02.20


    • Cosmetics
      From Power Player to Solotrepreneur: Unfiltered Insights

      From Power Player to Solotrepreneur: Unfiltered Insights

      A former Sephora exec launches her own brand in one-of-a-kind custom packaging. Here are some of the takeaways other brand founders can lean on.
      Daniela Ciocan, Founder, Unfiltered Experience 11.02.20

    • Making E-Commerce  Packaging ‘ECPC’

      Making E-Commerce Packaging ‘ECPC’

      A group of e-commerce pioneers joins together to simplify the process, by collaborating on insight and influence.
      Laszlo Moharita, Head of Global R&D E-Commerce and New Business Initiatives, Johnson & Johnson 11.02.20

    • Bottles/Jars | Fragrances
      Building Momentum  with Small Wins

      Building Momentum with Small Wins

      From ingredients to packaging, Clean Beauty Collective aims to ‘be mindful of the people and the planet.’
      Greg Black, President, Clean Beauty Collective 09.01.20


    • Skin Care/Sun Care
      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      Orpheus Skincare: ‘Fully Sustainable’ from Flower to Carton

      The skincare line relies on the Orpheus flower -- and its founder Sara Kyurkchieva, says sustainable packaging was essential.
      Jamie Matusow, Editor-in-Chief 07.24.20

    • Eco-friendly | Sustainable Pkg/Practices
      Indies: Adopting a Circular Approach

      Indies: Adopting a Circular Approach

      The biggest opportunities of going circular probably lie in the potential for differentiation by innovation and strengthened supply chain collaboration.
      Daniela Ciocan, Founder, Unfiltered Experience 07.24.20

    • CBD Beauty: Packaging and Promises

      CBD Beauty: Packaging and Promises

      Standing out in a sea of competitors is tough--and that's without the unique legal issues that come with CBD-related products.
      Jennifer Whetzel, Founder, Ladyjane Branding 07.24.20


    • Eco-friendly | Pouches | Skin Care/Sun Care | Sustainable Pkg/Practices
      Aú Natural Skinfood Believes In Doing Things Differently

      Aú Natural Skinfood Believes In Doing Things Differently

      From local, clean ingredients to refillable aluminum packs, this New Zealand brand is dedicated to helping consumers reduce their carbon footprint.
      Jamie Matusow, Editor-in-Chief 06.01.20

    • Devices | Package Development | Skin Care/Sun Care
      Does Personalized Beauty Mean the End of Off-the-Shelf?

      Does Personalized Beauty Mean the End of Off-the-Shelf?

      Packaging professionals need to think ahead to what might elevate products’ structure and design.
      Nick Vaus, Partner and Creative Director 06.01.20

    • Package Development
      The Indie Perspective Post Covid-19

      The Indie Perspective Post Covid-19

      Beauty industry insider Daniela Ciocan asks Indie brands what they plan on doing differently post COVID-19 when it comes to sourcing packaging and suppliers.
      Daniela Ciocan, Founder, Unfiltered Experience 06.01.20

    Trending
    • Ranking The Top 50 Cosmetic Companies
    • Unilever And Alibaba Group Join Forces
    • JLo Beauty Launches At Sephora & Amazon
    • The Estée Lauder Companies Appoints SVP, New Business Development
    • Dove's Refillable Deodorant Is Made To Last A Lifetime
    Breaking News
    • Marino Belotti Presents New Website
    • Essence Cosmetics Expands in the U.S.
    • Sigma Beauty Launches 'Brush Care' Sets at Sephora
    • Clarins UK Partners with Vee24
    • Alastin Skincare Named as Fastest Growing Skincare Brand
    View Breaking News >
    CURRENT ISSUE

    December 2020

    • Packaging Decorated to Make a Lasting Impression
    • Sustainability Drives New Solutions in Innovative Cosmetic Packaging
    • Turnkey’s Benefits Shine, Especially During Covid
    • View More >

    Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
    You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

    • About Us
    • Privacy Policy
    • Terms And Conditions
    • Contact Us

    follow us

    Subscribe
    Nutraceuticals World

    Latest Breaking News From Nutraceuticals World

    BGG Obtains U.S. Patent on AstaZine Natural Astaxanthin for Heart Function During Exercise
    Qualitas Health/iwi Raises $10 Million in Investment Round
    Aker BioMarine Expands Krill Portfolio with Novel Protein Hydrolysate
    Coatings World

    Latest Breaking News From Coatings World

    IGL Coatings Launches Graphene Reinforced Dual System Ceramic Coating
    Miller Paint Declares Simple Serenity its 2021 Color of the Year
    TAUBMANS Paint by PPG Releases ‘Chromatic Joy’ Palettes
    Medical Product Outsourcing

    Latest Breaking News From Medical Product Outsourcing

    CHF Solutions Appoints CEO
    Freehand Partners with Imperial Medial Solutions
    Intersect ENT Announces CMS Approval of Coding Application for Sinus Implant
    Contract Pharma

    Latest Breaking News From Contract Pharma

    Bone Therapeutics, Rigenerand Ink Cell Therapy Deal
    NovaQuest Private Equity Acquires CoreRx
    JS Bio and Etta Biotech Advancing Partnership
    Beauty Packaging

    Latest Breaking News From Beauty Packaging

    Marino Belotti Presents New Website
    Essence Cosmetics Expands in the U.S.
    Sigma Beauty Launches 'Brush Care' Sets at Sephora
    Happi

    Latest Breaking News From Happi

    Mix:Bar Launches at Target
    Crystal Deodorant Unveils Magnesium-Enriched Sticks
    Euromonitor Reveals Top 10 Global Consumer Trends for 2021
    Ink World

    Latest Breaking News From Ink World

    Cowan Graphics Adds Fujifilm Inca OnsetX3 HS
    Packaging Printing Market Worth $433.4 Billion by 2025: MarketsandMarkets
    O-I Foundation Gifts $50k to Facilitate COVID-19 Vaccine Access
    Label & Narrow Web

    Latest Breaking News From Label & Narrow Web

    Domino grows installation and service teams
    ABG keeps pace with demand with recruitment drive
    Acucote expands FSC-certified portfolio
    Nonwovens Industry

    Latest Breaking News From Nonwovens Industry

    Honeywell Delivered 225 Million Masks in December
    Techtextil, Texprocess Postponed to 2022
    Super Strong Inks Survive Tough Environments
    Orthopedic Design & Technology

    Latest Breaking News From Orthopedic Design & Technology

    Bioventus Appoints SVP of Operations
    DePuy Synthes Receives 510(k) FDA Clearance for VELYS Robotic-Assisted Solution
    OrthoPediatrics Expands Agent Network in Three European Countries
    Printed Electronics Now

    Latest Breaking News From Printed Electronics Now

    UDC Subsidiary Adesis' Website Wins 2020 MarCom Platinum Award
    Roadsimple Modernizes Warehouse Ops with Zebra Technologies
    Graphene Flagship Launches Redesigned Website

    Copyright © 2021 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

    AD BLOCKER DETECTED

    Our website is made possible by displaying online advertisements to our visitors.
    Please consider supporting us by disabling your ad blocker.


    FREE SUBSCRIPTION Already a subscriber? Login