Dispensers Adapt to Meet Changing Demands

From thin liquids to viscous creams, there’s a dispenser for every product. And like the rest of the packaging industry, dispensers are continuing to adapt to suit changing demands in the beauty marketplace.

Lisa Petersmark, vice president of marketing, Aptar Beauty + Home, reports that sustainability and e-commerce friendly packaging are two mega trends that come up continually with her brand partners. “The conscious consumer is very aware of the environmental impact their purchasing habits have on the ecosystem and are purchasing from brands who align with their values, which cascades up to us as the suppliers,” she says. “This could mean multiple things including the ability to recycle packaging or purchasing items that come from recycled packaging. What we’ve found is there is no one size fits all answer to a true circular economy except the demand for full transparency.”

To that end, Aptar Beauty + Home has created a multi-pronged approach that spans design for sustainability, increased local productio