Matteo Moretti: This supply chain collaboration is composed of various manufacturing areas that interface reciprocally and are able to provide 360° service: creativity, design, planning, research and development, and packaging and manufacturing solutions. They create exclusive, innovative and personalized solutions, characterized by a strong passion and willingness to assist brands with the development of winning products on the market. Polo della Cosmesi is also a developer of events and opportunities for meetings and training, like Innovation Day, styling itself as the ideal interlocutor for companies in the industry.
BP: Innovation Day is dedicated to the production chain of cosmetics. What aspects of environmental responsibility was Polo della Cosmesi focused on at this year’s event?
MM: Over the course of Innovation Day, we showed attendees how to measure impact on the ecosystem, presenting some examples of projects aimed at reducing it: from the choice of green raw materials to the use of technology that allows for the optimization of resources like water, raw materials and energy. We took stock of sustainable innovation (the development of new materials and new green solutions), focusing on the challenges that the research world is facing in order to satisfy, on one side, requests for sustainability from industries and on the other, the growing green expectations of consumers around the world. Those involved in the supply chain were treated to useful insights and guidance concerning innovations that are attentive to economic, environmental and social aspects. The global market demands the cosmetics industry to grow: The union between cosmetic innovation and environmental sustainability is surely the cornerstone to success.
BP: What do you hope attendees at Innovation Day learned by attending the event?
MM: With this day we wanted to show that you can do business and grow, respecting nature and the environment that surrounds us. As business owners in the sector, we want to contribute to the development of a green way of thinking and to raise awareness, on behalf of all players in the supply chain, about the need to evolve toward sustainable manufacturing and consumption for the safeguarding of the planet and the well-being of future generations.
BP: Lastly, Polo della Cosmesi recently relocated its headquarters. What prompted this move?
MM: A new headquarters, more spacious and structured, means being able to offer associated companies new services: from the organization of collectives for exhibitions and relative support for logistics and communication during the event, to the particular attention that will be given to international markets, which has always been the natural destination for the cosmetics sector. Another key element we’ll be offering is represented by consultation in the marketing and communication sectors: We’ve studied a series of initiatives that will take advantage of the synergy between traditional and digital media, to give companies visibility. Polo is especially focused on helping small and medium businesses grow.