Jamie Matusow, Editor-in-Chief11.01.19
Makeup and Skincare paired up for a lively two days at MakeUp in NewYork on September 11-12 at Center415 in the heart of Midtown Manhattan. The 9th edition of the popular show featured 114 exhibitors in formulation, packaging, full-service, accessories and design.
Organizers attracted 18 new exhibitors this year, with seven of them from Italy. Korean innovation was also well represented with about 20 suppliers; others traveled from France, China and Germany, as well as Canada and the U.S.
The ever-popular Innovation Tree was again representative of the most creative products from show exhibitors. About a third of this year’s exhibitors submitted entries, which were then vetted by a team of beauty specialists. In total, 73 new products, including six accessories, 26 formulations, 24 full service and 17 packaging solutions, were selected.
Trends in the makeup category leaned toward well-being, self-care routines, sustainability and a safe environment with creamy textures, formulas rich with essential oils, as well as the use of natural or bio-sourced ingredients. A number of containers we
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