Thrive Causemetics, a Los Angeles-based vegan makeup company known for its ‘Beauty with a Purpose’ mission, has donated a total of $250,000 to organizations helping those affected by the wildfires in Northern and Southern California. The American Red Cross, Los Angeles Fire Department Foundation and Humane Society of Ventura County, will each use their $50,000 funds to assist those impacted by the recent Woolsey and Hill Fires.
Another $100,000 ($50,000 each) was donated to two Northern California non-profits, North Valley Community Foundation and North Valley Animal Disaster Group.
The donation came as part of Thrive’s pledge to donate 100% of its profits on Nov. 14. to help those impacted by the Woolsey and Hill Fires and the Camp Fire, which has been California’s deadliest and most destructive fire on record.
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