Jean-Yves Bourgeois, European Correspondent12.12.18
Four years later, Stefano Focolari, at the helm of Mktg Industry, the Italian company created from scratch in 2014, can be proud of the road he’s taken. His company will most likely close the year posting a turnover of around +55% vs. 2018 but, most of all, he will have succeeded in sharing his vision and signature with dozens of cosmetics brands, using a simple concept, but one yet often difficult to implement: a complete 360° full-service for cosmetics and makeup. In the showroom located in its Crema headquarters, the number of references currently offered by the company is simply impressive. Stefano Focolari gives us an update...
Jean-Yves Bourgeois: After ten years as Marketing Director of Lumson, you created and launched your company, Mktg Industry, at the right time! The concept of full service has literally exploded over the last four years, especially in the makeup niche....
Stefano Focolari: I would say at the right time and in the right place! The first signs of this emerging trend were already noticeable around five ye
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