Marie Redding, Associate Editor09.01.18
Beauty companies use sample packaging to entice consumers to try a new product during a launch—or to switch brands. Many consumers, however, use deluxe samples regularly, as well as travel “minis,” which are convenient to carry around.
Even the smallest trial-size packages, such as packettes, sachets, and vials, are an important marketing tool, especially for e-commerce brands. “The consumer needs to see a product, touch it, and smell it. For this reason, sampling—in any format—is a very effective sales tool, especially for e-commerce brands,” says Mark K. O’Malley, president/CEO, Paket Corporation.
Sari Sternschein, vice president of marketing, Qosmedix, says that suppliers need to continue to come up with innovative packaging ideas for product sampling—because the need is rising, and will continue. “As our industry shifts to more online sales, brands need to get new products in front of their customers,
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