Marie Redding, Associate Editor07.26.18
Think about how a consumer uses any type of beauty product or fragrance—the cap is the first part of the package they touch. Whether or not it works properly throughout the entire life of a product will greatly affect the experience of using the product.
“The package—and especially the cap—is the first point of contact the user has with a product,” says Rosa Porras Mansilla, marketing and communications manager, Virospack.
Jing Santos, regional sales manager, Compax, also emphasizes the importance of caps and closures, saying, “If a brand is developing a custom bottle, it is typical to design it based on what the closure looks like, not the other way around.”
Package development teams take the time to consider how a product will be used when designing and engineering caps and closures. Different cap styles accommodate different types of products and formulations, from oily serums to thick creams. There are threaded caps, and closures that offer dispensing features, such as dropper caps.
The
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