Joanna Cosgrove, Contributing Editor05.25.18
In the cosmetic industry, tubes used to be synonymous with toothpaste and hand lotion, but beauty and personal care brands are increasingly embracing them—harnessing all of their structural and design flexibility to house everything from high-end hair products and body emulsions to lip lacquers and eye shadow creams.
According to ResearchAndMarkets, the current tube packaging market is valued at $11 billion and is forecasted to reach $11.43 billion by 2022 (CAGR +7.43%). One of the biggest trends in beauty and personal care tubes right now is premiumization. “This manifests in a variety of decorating and material processes including texture (soft touch, embossing), metallics for closures and tubes, and seamless, or virtually seamless, tubes with 360-degree decoration,” says Amy Waterman, global marketing communications manager, Berry Plastics, Evansville, IN.
Berry has been granted a patent related t
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