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    Pacifica—Our Beauty Company of the Year—Is Still Pushing Boundaries After 25 Years

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    Features

    The Energy Behind Beauty’s New Eco-Emphasis

    Millennial and Gen Z consumers and marketing execs are re-powering the interest in environmentally responsible packaging.

    The Energy Behind Beauty’s New Eco-Emphasis
    Nate Packaging produced these compacts for Burt’s Bees. The compacts are 100% PP and can be recycled into the PP resin recycle stream.
    The Energy Behind Beauty’s New Eco-Emphasis
    ColorProof developed a special logo to educate consumers on the ocean plastics used in the bottle.
    The Energy Behind Beauty’s New Eco-Emphasis
    David Luttenberger, global packaging director, Mintel
    The Energy Behind Beauty’s New Eco-Emphasis
    Cadence Packaging Group, which produced this Nordstrom bag, finds that brands are requesting post-consumer waste recycled paper, FSC certified papers, recyclable papers and handles, and reusable bags.
    The Energy Behind Beauty’s New Eco-Emphasis
    JSN produced its Green Polymer line to demonstrate a series of approaches to environmentally responsible packaging.
    The Energy Behind Beauty’s New Eco-Emphasis
    Pujolasos’ collection of wooden caps based in deep relief, uses sustainable wood that is PEFC and FSC certified.
    The Energy Behind Beauty’s New Eco-Emphasis
    A 2oz, 53mm PET white jar from Olcott Plastics
    The Energy Behind Beauty’s New Eco-Emphasis
    The MJA series PET heavy wall jar, from Epopack, has three components (cap, lid and base). All are made in PET material, providing an easily recyclable ‘single material concept.’
    The Energy Behind Beauty’s New Eco-Emphasis
    Viva’s Dual Chamber tube reduces packaging by 50% as one tube replaces two tubes; and it reduces waste by 100% as the whole injection molded tube with IML is 100% recyclable.
    The Energy Behind Beauty’s New Eco-Emphasis
    The PICEA wood tube range from Neopac contains over 95% of bio-based carbon content material in the tube body and shoulder.
    The Energy Behind Beauty’s New Eco-Emphasis
    The Josie Maran brand used Neenah’s 100 PC folding board because it has “an impeccable environmental pedigree.” Its packages are printed and produced in a carbon neutral facility. The carbon neutral logos are printed on the bottom of the Reserve carton because, “In this market, consumers are looking for companies who take the extra step towards improving environmental impacts,” says Tom Koh, head of creative marketing, Josie Maran.
    The Energy Behind Beauty’s New Eco-Emphasis
    Diamond Packaging’s carton for Viva La Juicy Sucré was manufactured using 100% clean, renewable wind energy and produced in a ZMWL facility.
    The Energy Behind Beauty’s New Eco-Emphasis
    An alternative spray decoration from Stölzle Glass Group reduces the environmental impact.
    The Energy Behind Beauty’s New Eco-Emphasis
    New uncoated Propafilm overwrap film, from Innovia, provides environmental benefits.
    The Energy Behind Beauty’s New Eco-Emphasis
    Inserted inside the recyclable fiber shells is a thin blow-molded liner, composed of 80% PCR HDPE, which can also be recycled.
    The Energy Behind Beauty’s New Eco-Emphasis
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    Jamie Matusow, Editor-in-Chief04.30.18
    Consumer awareness of the impact of packaging on the environment, particularly plastics, has sparked renewed interest in measures for solutions, and many beauty brands and suppliers have taken the issue to heart.

    At the start of 2018, the EU announced plans to make all plastic packaging across the continent recyclable or reusable by 2030. Frans Timmermans, the European Commission’s first vice-president, who is responsible for sustainable development, said: “If we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050.”

    In the last few months, Amcor, Ecover, Evian, L’Oréal, Mars, M&S, P&G, PepsiCo, Coca-Cola, Unilever, Walmart and Werner & Mertz—which together reportedly use in excess of 6 million metric tons of plastic packaging a year—have committed to using only reusable, recyclable or compostable packaging by 2025, according to the Ellen MacArthur Foundation.

    With ocean plastic in the headlines,

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