Joanna Cosgrove, Contributing Editor03.07.18
The modern consumer is all about convenience and efficiency. In the realm of beauty, personal care and fragrance dispensing, these trends translate into pumps that deliver reliable dosing without leaking, and componentry that evacuates every last drop of a formulation out of its package, giving the consumer the most bang for their buck.
In a recent overview of current packaging trends, Mylan Nguyen, a packaging analyst at Euromonitor International, says that as consumers continue to demand more from products, packaging that delivers added value and functionality will continue to play a strong role in the purchasing decision process.
“Increasingly nomadic and busy consumers are expected to provide growing opportunities for packaging, offering more convenience of use and dispensing, as well as products facilitating on-the-go application or reducing daily hygiene routine time,” Nguyen comments, adding that the demand for greener and more sustainably produced packaging has also increased an
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