Jamie Matusow, Editor-in-chief01.26.18
Beauty Packaging’s online audience chose Clinique as “2017 Beauty Company of the Year: Excellence in Packaging.” The Estée Lauder Companies’ brand, which launched in 1968, marks its impressive 50th anniversary in 2018. How have products, components and imagery united to ensure its staying power? Here, we talk to members of Clin-ique’s packaging, marketing and product development teams, as well as industry experts, for a look at the history—and the ongoing innovation that made 2017 an especially recognizable year for the brand.
While Simple, Direct, Intuitive and Iconic describe Clin-ique’s successful 50-year-and-counting run in the beauty industry, the brand was launched in 1968 based on another simple string of words that continues to resonate just as strongly with consumers today: Cleanse, Exfoliate, Moisturize. It’s all part of the premise that “great skin can be created.”
The story of Clinique began in August 1967 when Vogue published an interview by their editor Carol Phillips with Dr. Norman Orentreich, titled, “Can Great Skin Be Created?” The story caught
While Simple, Direct, Intuitive and Iconic describe Clin-ique’s successful 50-year-and-counting run in the beauty industry, the brand was launched in 1968 based on another simple string of words that continues to resonate just as strongly with consumers today: Cleanse, Exfoliate, Moisturize. It’s all part of the premise that “great skin can be created.”
The story of Clinique began in August 1967 when Vogue published an interview by their editor Carol Phillips with Dr. Norman Orentreich, titled, “Can Great Skin Be Created?” The story caught
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