Joanna Cosgrove, Contributing Editor01.26.18
Social media has wielded an enormous effect on the lip color and eye makeup markets thanks in large part to “influencers” across platforms like Instagram, Snapchat and You Tube who give consumers insights into makeup trends and brands by engaging followers with their first-hand product reviews and experiences.
According to Cheryl Morgan, creative marketing manager, located in HCP Packaging’s UK office, the fast pace of new product ideation has similarly influenced the packaging industry. “This means having a broad and versatile stock offering that can be easily and quickly adapted to suit different brands, with options for customization through bottle-to-cap combination, mascara and lip applicators, but also added value decoration,” she says. “This also means continually investing in new pack designs to anticipate the upcoming trends to provide a packaging solution to tie in with the next big thing.”
From HCP’s vantage point, the lip color segment has experienced the most vibrant recent
According to Cheryl Morgan, creative marketing manager, located in HCP Packaging’s UK office, the fast pace of new product ideation has similarly influenced the packaging industry. “This means having a broad and versatile stock offering that can be easily and quickly adapted to suit different brands, with options for customization through bottle-to-cap combination, mascara and lip applicators, but also added value decoration,” she says. “This also means continually investing in new pack designs to anticipate the upcoming trends to provide a packaging solution to tie in with the next big thing.”
From HCP’s vantage point, the lip color segment has experienced the most vibrant recent
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