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    Features

    Innovative Beauty: Packaging That Tells a Story

    Makeup and Skincare lead the way with fresh new ideas.

    Innovative Beauty: Packaging That Tells a Story
    The four tiers of innovation—most beauty brands’ innovation contributions fall into the third tier, Marketplace Innovation, related to formula, dispensing systems, applicator breakthroughs and more. (*Conceptual diagram and content by dandelion clocks, Marisol Simard, 2017. **Innovation category terms and definitions per Jane Stevenson and Bilal Kaafarani shared in their book Breaking Away; 2011)
    Innovative Beauty: Packaging That Tells a Story
    3D filled full-size packages from Blisspack
    Innovative Beauty: Packaging That Tells a Story
    Virospack’s just-released dropper with two-piece patented magnetic technology is a first in the market—and completely customizable.
    Innovative Beauty: Packaging That Tells a Story
    Marisol Simard, president, dandelion clocks, a consulting firm focused on business growth through innovative strategies
    Innovative Beauty: Packaging That Tells a Story
    Philip Tarrant, leader, Packaging Concept Development, Coty
    Innovative Beauty: Packaging That Tells a Story
    Coty’s Playboy Skin Touch deodorant was redesigned from a traditional aerosol valve and over cap, to a premium looking, lockable spray-through cap.
    Innovative Beauty: Packaging That Tells a Story
    Coty’s new Covergirl mascara was designed with the ergonomics of the user in mind.
    Innovative Beauty: Packaging That Tells a Story
    Dr. Benjamin Punchard, global packaging insights director, Mintel
    Innovative Beauty: Packaging That Tells a Story
    The Soap Co. is ‘an ethical luxury brand that makes products that are good and do good.’
    Innovative Beauty: Packaging That Tells a Story
    Each pack for the Thankyou brand is printed with a unique code to enable the shopper to see where their money is being spent, and the specific projects they are supporting.
    Innovative Beauty: Packaging That Tells a Story
    One of HCT Group’s recent branded innovations was the Hourglass Confession Ultra Slim High Intensity Refillable Lipstick. The component mixes an aluminum cap with a zamac base, for a beautifully luxurious finish.
    Innovative Beauty: Packaging That Tells a Story
    MYC Packaging’s Performing Collection offers a fully customizable shape, with different combinations of heads and applicators.
    Innovative Beauty: Packaging That Tells a Story
    World Wide Packaging provided a unique delivery system for StriVectin’s Advanced Acid.
    Innovative Beauty: Packaging That Tells a Story
    Farmacy’s Honey Potion Mask (developed by Englewood Lab) uses an ash wood magnetic cap to keep the essential metal spatula at hand and never lost.
    Innovative Beauty: Packaging That Tells a Story
    La Prairie developed an innovative airless pump system that preserves the formula from the environment. The lid opens to reveal the inverted button.
    Innovative Beauty: Packaging That Tells a Story
    La Prairie developed an innovative airless pump system that preserves the formula from the environment. The lid opens to reveal the inverted button.
    Innovative Beauty: Packaging That Tells a Story
    Clarins Double Serum mixes together upon application; the unique pushbutton system automatically delivers just the right amount of each phase according to the user’s skin needs, the climate or season.
    Innovative Beauty: Packaging That Tells a Story
    La Mer’s limited-edition box for its new Moisturizing Matte Lotion, manufactured by MW Luxury Packaging, is inspired by traditional pinball machines that invite customers to play. The letters M, A, T, T and E are made of foam and form a labyrinth.
    Innovative Beauty: Packaging That Tells a Story
    A microchip can be inserted into Lumson’s airless packaging; it’s compatible with iOS (from iPhone 7 and iOS11) and Android for easily accessible product information.
    Innovative Beauty: Packaging That Tells a Story
    Lombardi Design & Manufacturing created a unique closure—a “pull-cap” that is an applicator and closure in one assembled part—for Clinique’s Pep-Start Eye Cream.
    Innovative Beauty: Packaging That Tells a Story
    TNT met Puig’s requirements to make this electroplated champagne gold zamac cap in one piece.
    Innovative Beauty: Packaging That Tells a Story
    Xavier Leboucher, development packaging Prestige/Premium and innovation director, Puig
    Innovative Beauty: Packaging That Tells a Story
    A powder spray from Yonwoo/PKG gives the consumer ease of application for SPF powder and dry shampoo.
    Innovative Beauty: Packaging That Tells a Story
    Aveda’s Enlightener Creme Booster tube will utilize a dispensing closure with 25% PCR content.
    Innovative Beauty: Packaging That Tells a Story
    Spring Eyeliner Pen
    Innovative Beauty: Packaging That Tells a Story
    Steve Corsi
    Innovative Beauty: Packaging That Tells a Story
    Philippe Starck Perfumes (Photo: Courtesy of Pentawards)
    Jamie Matusow, Editor-in-Chief12.04.17
    Ask those in the beauty community what the word “Innovation” means, and you’re likely to get a diverse range of responses, broader than ever before. But with the word holding the cachet that everyone’s looking for, its use continues to captivate. And indeed, there are many valid developments in the beauty world—packaging, products and services—that deserve this crowning descriptor.

    Indie brands have taken the concept further, adding distinct stories embodied, envisioned and formulated by their founders. Many of these products, which also appeal to Millennials’ values, tell a sustainability tale and often, an ethically and/or socially charged one as well.

    Ultimately, “innovation” in the beauty sector comes down to how suppliers, brands and consumers interpret and broadcast “newness” in everything from formulations to applicators to presentations. While “true innovation” may be difficult to achieve, examples of  “creative differentiation” abound.

    Innovation’s Interpretations

    From a “

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