Joanna Cosgrove, Contributing Editor09.01.17
Depending on who you talk to, the current atmosphere for buying American-made packaging componentry has its share of pros and cons, but for U.S.-based packaging suppliers, there are plenty of reasons for optimism.
First and foremost, there’s an inherent pride associated with buying something that proclaims it’s Made in the USA because it supports the domestic workforce and national economy. It’s a pride felt both by U.S. beauty brands and the consumers they sell to. “There’s been a harder push for patriotism as well as for nationally manufactured items—all of which bode well for U.S.-based primary and secondary packaging companies,” says John Keane, vice president of sales, Kurz Transfer Products LP, Charlotte, NC. “Because of the influx of available information and a demand for transparency from brands, ‘Made in the USA’ has value again from consumers.”
Beyond the tax benefits, one of the key benefits to sourcing U.S.-made packaging is domestic proximity and its fundamental capacity to connecting brands with their suppliers. &l
First and foremost, there’s an inherent pride associated with buying something that proclaims it’s Made in the USA because it supports the domestic workforce and national economy. It’s a pride felt both by U.S. beauty brands and the consumers they sell to. “There’s been a harder push for patriotism as well as for nationally manufactured items—all of which bode well for U.S.-based primary and secondary packaging companies,” says John Keane, vice president of sales, Kurz Transfer Products LP, Charlotte, NC. “Because of the influx of available information and a demand for transparency from brands, ‘Made in the USA’ has value again from consumers.”
Beyond the tax benefits, one of the key benefits to sourcing U.S.-made packaging is domestic proximity and its fundamental capacity to connecting brands with their suppliers. &l
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