Joanna Cosgrove, Contributing Editor09.01.17
The premise is simple: Sample-sized beauty and personal care products are value-added ways to impress consumers with your brands. For starters, it introduces new products to potential new consumers, boosting brand visibility. When consumers get to experience a trial-sized amount of product, a bond is instantly forged, acquainting the consumer with the brand and increasing their inclination to purchase a full-sized iteration of the product.
“The trend driving trial-sized sampling package is to establish good user experience from the start and without letting consumers feel regretful after buying a full size,” comments Canaan Chen of Taiwan-based Glaspray Engineering & Manufacturing Co. Ltd.
Sample packaging can be configured to deliver single or multiple uses of a product. Clémentine Barbet, communications project manager, Albéa, Gennevilliers, France, points to a Mediapost Sampling Survey that determined that regardless of size, sample-sized products are a major stake for brands. “Seventy-two perc
“The trend driving trial-sized sampling package is to establish good user experience from the start and without letting consumers feel regretful after buying a full size,” comments Canaan Chen of Taiwan-based Glaspray Engineering & Manufacturing Co. Ltd.
Sample packaging can be configured to deliver single or multiple uses of a product. Clémentine Barbet, communications project manager, Albéa, Gennevilliers, France, points to a Mediapost Sampling Survey that determined that regardless of size, sample-sized products are a major stake for brands. “Seventy-two perc
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