Marie Redding, Associate Editor05.01.17
Makeup is glistening for Spring/Summer 2017, with a slew of shiny, glittery and metallic formulations to illuminate the eyes, lips and skin. The packaging designed for these products shines just as bright.
Metal and metallized plastic are being used to create statement-making packages. Beauty brands are working with suppliers to create caps, palettes, compacts and lipstick cases with high-shine finishes. Specialty coatings make glass shine, and metallic foils make paperboard cartons pop.
Ciate London’s new Dewy Stix Luminous Highlighting Balm promises a “lit-from-within” glow. Its rose gold metallic stick package looks as shiny as the wet-look sheen the product leaves on the skin. Urban Decay’s new Vice Special Effects Water-Resistant Lip Topcoat includes 12 shades with a glitter finish. The line includes Ritual, a smoky blue-gray lip color with iridescent 3-D sparkle. The clear lipgloss tube has a super-shiny platinum silver cap, with a metallic gold band.
Metal and metallized plastic are being used to create statement-making packages. Beauty brands are working with suppliers to create caps, palettes, compacts and lipstick cases with high-shine finishes. Specialty coatings make glass shine, and metallic foils make paperboard cartons pop.
Ciate London’s new Dewy Stix Luminous Highlighting Balm promises a “lit-from-within” glow. Its rose gold metallic stick package looks as shiny as the wet-look sheen the product leaves on the skin. Urban Decay’s new Vice Special Effects Water-Resistant Lip Topcoat includes 12 shades with a glitter finish. The line includes Ritual, a smoky blue-gray lip color with iridescent 3-D sparkle. The clear lipgloss tube has a super-shiny platinum silver cap, with a metallic gold band.
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