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    Editorial

    Power in Millennial Numbers

    Related CONTENT
    • A Look at the Growing Face Mask Phenomenon
    • Euromonitor Reveals Top 10 Global Consumer Trends for 2017
    • Aveda
    • Watch for These Top 10 Global Consumer Trends
    • Product Innovations & A Color Trend at CEW’s Product Demo 2017
    Jamie Matusow , Editor-in-Chief05.01.17
    Euromonitor International’s recently released research shows that premium beauty and personal care will outperform the mass segment for the second consecutive year, growing at nearly 6%. And the future looks increasingly premium, according to Euromonitor analyst Nicholas Micaleff. The largest players, China and the U.S., are expected to contribute more than half of the $20 billion in premium beauty and personal care absolute growth by 2021.

    Color cosmetics continues in top position with 7.2% growth in 2016, according to Euromonitor stats, driven by the premium segment.

    Data shows Brazil and Russia are back on track, and market sizes in India and Indonesia nearly doubled in growth over the past five years.

    Micaleff says, “Premiumization is driving standards across all levels in the beauty industry, from the low-end mass segment to the prestige level.” Changing consumer lifestyles and priorities are the key drivers, he explains, including the quest for healthy living, environmentally responsible consumption, ‘experiencing’ over ‘owning’ and demand for targeted products.”

    Many of these drivers are triggered by the millennial generation—the same group of consumers that is also fueling the way for opportunities for beauty brands in the area of corporate social responsibility and environmentally responsible packaging and practices—or as Aveda describes their efforts in this eco-direction, “planet-respecting packaging.” The article on the brand’s Tulasara™ skin care line, written by Jim Neri, vice president of Global Package Development, The Estée Lauder Companies, details how the thoughtful packaging complements its artful design.

    As you’ll read in this month’s feature article on Eco-Responsible Packaging, younger consumers, in particular, are increasingly looking to tie in a “feel-good” factor and a measure of social and environmental consciousness to their purchasing power—and brands and suppliers are paying close attention. 

    While perhaps still more relevant in categories such as Food & Beverage, than Beauty, a quote in the article from Tetra Pak’s Elisabeth Comere is telling: “Promoting sustainable packaging initiatives to consumers can be as important as marketing other product attributes. That’s because when everything else is equal, consumers are likely to pick the sustainably packaged option.”

    Whether you’re a Millennial or a Baby-Boomer—or something in-between—please let us know your thoughts on Eco-Responsible Packaging.

    We hope you enjoy this issue,
    Jamie Matusow
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    Related Editorial

    • Leading in Beauty

      Happy New Year! Welcome to 2019—and our eagerly awaited annual issue that announces the recipient of the title ‘Beauty Company of the Year: Excellence in Packaging.’ Toward the end of every year, Beauty Packaging asks our online aud…
      Jamie Matusow , Editor-in-Chief 01.30.19

    • Quality and Integrity Lead the Way in I-Beauty

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      When it comes to Italian exports, cosmetics outrank pasta!
      Jamie Matusow, Editor-in-Chief 12.12.18

    • Beauty with Benefits

      Ask almost anyone in the beauty industry and they’re likely to say that things have changed more in the past few years than in the past few decades. Perhaps No. 1 is an aggressive trend by brands large and small, Indie to Legacy, of moving larg…
      Jamie Matusow, Editor-in-Chief 12.10.18


    • Show Talk: An Industry Barometer

      Beauty Packaging’s publisher, Jay Gorga, and I get the opportunity to meet with industry suppliers and attendees at numerous B2B events, and through our many show floor conversations, we are able to get a real pulse of the industry, even outsid…
      Jamie Matusow, Editor-in-Chief 11.01.18

    • Packaging in the Fast Lane

      Just back from Cosmoprof North America in Las Vegas, where Beauty Packaging’s publisher, Jay Gorga, and I spent several days systematically walking the show floor, and visiting with industry suppliers and brands. (For a full review of the packa…
      Jamie Matusow , Editor-in-Chief 09.01.18

    • ‘Clean Beauty’ Makes Its Mark

      “Clean Beauty” is a descriptive two-word phrase that has edged its way into our everyday vocabulary. The words mark consumers’ passion for “natural” products that are defined as free from animal testing, toxic additives,…
      Jamie Matusow, Editor-in-Chief 07.25.18


    • Packaging Photo-Ops

      When it comes to Beauty, more than ever it’s the look that counts—now, in an entirely new way. There’s an increasing focus on cosmetic packaging—and how well the products photograph in order to capture attention. As with so…
      Jamie Matusow, Editor-in-Chief 06.04.18

    • Eco Packaging: The Next Frontier for Indies?

      As Millennial and Gen-Z consumers express increased concern for the Earth’s fragility, and for the effects of potential materials waste, an eco-consciousness held by many of today’s Indie brands is driving packaging choices in the beauty…
      Jamie Matusow, Editor-in-Chief 04.30.18

    • Eco-Responsible Packaging in the Spotlight

      While Beauty Packaging’s special feature in our upcoming April/May issue will highlight the topic of Environmentally Responsible Packaging in the Beauty World, the topic is worth a look this month, as well, as it will undoubtedly continue to im…
      Jamie Matusow, Editor-in-Chief 03.07.18


    • Hair Care

      Hair Care Heats Up

      Following a wave of acquisitions of color cosmetics and skincare brands over the past few years, activity in the hair care category, particularly with prestige and salon brands, began heating up. Among the action in Fiscal 2017 (as detailed in Beauty…
      Jamie Matusow, Editor-in-Chief 01.26.18

    • Beauty for the Holidays

      Online holiday shopping is on the rise this holiday season—but brick and mortar retail is far from dead. In fact, according to The NPD Group, while Beauty remained among the faster growing categories in terms of e-commerce purchase frequency, i…
      Jamie Matusow, Editor-in-Chief 12.04.17

    • Indies All Around Us

      Whether in the U.S. or on the other side of the world, locally or globally, established brands or start-ups, no one can deny that over the past few years, digital retail and the “Indie Invasion” have shaken up the entire beauty sphere and…
      Jamie Matusow, Editor-in-Chief 11.01.17

    • Fast, Faster Beauty

      With cosmetics’ consumers constantly on the lookout for new products, speed-to-market has become critical for brands that want to appease their present fans—and draw additional ones, especially among the Millennial crowd. And as always, i…
      Jamie Matusow, Editor-in-Chief 09.01.17

    • The ‘Ease of Use’ Factor

      A no-nonsense approach to packaging appears to be taking priority in the beauty world with brands and suppliers doing everything they can to ensure that components are well-designed and easy-to-use. Consumers are driving the movement as they continue…
      Jamie Matusow, Editor-in-Chief 07.26.17

    • Power Tools

      Writing this month’s feature on Applicators and Brushes (page 28) was somewhat of an eye-opener for me. In speaking with brands, suppliers and industry experts, I became even more aware of the power of these tools in capturing attention and inf…
      Jamie Matusow, Editor-in-Chief 06.05.17

    Breaking News
    • Odore Announces Strategic Partnership with Aptar
    • CEW Will Celebrate Influencers at the Beauty Awards
    • MetaShield Launches Coating for Consumer Packaging
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    • The Fragrance Foundation Celebrates Notables Class of 2019
    View Breaking News >
    CURRENT ISSUE

    January/February 2019

    • NJPEC Celebrates ‘Package of the Year’ Awards
    • New Twists in Lip Color and Mascara
    • A Very ‘Un-Stock-Like Look’
    • tarte cosmetics: ‘the whole package’
    • View More >

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