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    Beauty Buzz

    MakeUp In… and Luxe Pack Announce Merger

    ...

    MakeUp In… and Luxe Pack Announce Merger
    Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam, at MakeUp in LA in February.
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    05.01.17
    Infopro Digital, which has developed numerous BtoB trade shows in the luxury packaging sector, such as Luxe Pack (Monaco, New York and Shanghai)—and Beauteam, which has specialized in communication and events in the Beauty industry since 2008, and has developed the “Make Up in...” events (Paris, New York, Seoul, Sao Paulo and Los Angeles)—have announced a new partnership.

    “This merger with the Infopro Digital Group offers a synergy between the Luxe Pack and MakeUp In trade shows, which will enable them to extend the footprint of these events internationally in several countries wishing to host them,” explains Sandra Maguarian and Jean-Yves Bourgeois, co-founders of Beauteam.

    “We are delighted with this merger,” says Christophe Czajka, executive chairman and founder of Digital Infopro. “Synergies between the teams will further increase our power of action in these trades and the sector… whatever the country.”

    “The icing on the cake,” says Czajka, “is that Jean-Yves Bourgeois was actually one of the co-founders of Luxe Pack Monaco in 1988 and founder of the magazine Formes de Luxe. A return to his roots, so to speak...”
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