Joanna Cosgrove, Contributing Editor03.03.17
The intense competition in the beauty and personal care market means speed to market is critical. Advancements like digitally aided printing and decorating, on-demand cartoning and precision prototyping have been a boon to small and large brands alike, slashing production times and improving the cost-effectiveness associated with taking a product from concept to reality.
In the realm of componentry production, Jack Albanese, director of new business development, Lombardi Design & Manufacturing, Freeport, NY, distinctly remembers the beginning of packaging’s digital era. “Twenty-seven years ago, we called it Rapid Prototyping; today it’s called 3D printing,” he says, recalling that early digital designs were “grown” in layers of paper that ended up feeling like wood. “Today, we’re creating digital files that become translucent or colored representations of the package to-be. Even our models of bottles can be filled and crimped, providing a functioning, lifelike fragrance package.”
In the realm of componentry production, Jack Albanese, director of new business development, Lombardi Design & Manufacturing, Freeport, NY, distinctly remembers the beginning of packaging’s digital era. “Twenty-seven years ago, we called it Rapid Prototyping; today it’s called 3D printing,” he says, recalling that early digital designs were “grown” in layers of paper that ended up feeling like wood. “Today, we’re creating digital files that become translucent or colored representations of the package to-be. Even our models of bottles can be filled and crimped, providing a functioning, lifelike fragrance package.”
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