Launched in 1998 by “cosmetics visionaries” Jerrod Blandino and Jeremy Johnson, and currently led by Johnson, Blandino and CEO Eric Hohl, Too Faced offers bold products for the eyes, face and lips. Known for its high-quality formulas, catchy product names and distinctive packaging, Too Faced creates an emotional connection with consumers and has developed a strong following, especially among Millennials. The brand has more than 7.3 million Instagram followers and is among the top eight makeup brands in the specialty-multi channel in the United States. Lauder says Too Faced has experienced impressive growth over the past several years, and is expected to reach more than $260 million in net sales in 2016. This represents growth of more than 70% for the year and 60% compounded annually over the past three years.