• Login
    • Join
  • Subscribe Free
    • Magazine
    • eNewsletter
    Checkout
    • Magazine
    • News
    • Components
    • Markets
    • Materials
    • Solutions
    • Top 20 Companies
    • Buyers Guide
    • Events
    • More
  • Magazine
  • News
  • Components
  • Markets
  • Materials
  • Solutions
  • Top 20 Companies
  • Buyers Guide
  • Events
  • Current & Past Issues
    Features
    Editorial
    Departments
    Columns
    Digital Edition
    eNewsletter Archive
    Staff
    Editorial Guidelines
    Subscribe Now
    Advertise Now
    Top Features
    Back in Business: In-Person in LA

    Shine of the Times

    Ramping Up the Sustainable Packaging Conversation

    Rethinking Makeup Brushes & Beauty Applicators

    Making the ‘Eco-Transition’
    Breaking News
    Regulatory
    Events
    Association
    Packaging
    Adv/Marketing
    Financial
    Retail & Travel
    People
    Products
    Experts
    Press Releases
    Exclusives
    Live From Shows
    Video Bites
    Packaging Personalities
    Top News
    Estée Lauder Companies Faces Class Action Lawsuit

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3 Amorepacific Employees Stole $2.3 Million

    L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives

    Glossier Announces New CEO
    3D
    Accessories
    Aerosols
    Airless
    Applicators
    Bags
    Bottles/Jars
    Brushes
    Cans
    Cartons/Boxes
    Closures
    Compacts
    Devices
    Dispensers
    Double Duty
    Droppers
    Environmental
    Labels
    Lipstick packages
    Mascara Containers
    Paper
    Pouches
    Printing
    Pumps
    Rollerballs
    Small Sizes
    Stock Pkg
    Tubes
    Wipes/Sheets

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks

    Consumer Experience Drives Plastic Packaging Design

    Baralan Offers Sustainable Components in Escalating PCR Percentages
    Bath/Body
    Cosmetics
    Ethnic
    Fragrances
    Hair
    Health and Beauty
    Home Fragrance
    Men
    Nails
    Personal Care
    Sample/Travel Sizes
    Sets/Kits
    Skin

    La Roche-Posay Launches Matte Moisturizer for Oily Skin

    Glossier Announces New CEO

    Men’s Skincare Market to Hit $13 Billion by End of 2022

    Estée Lauder Promotes Gibu Thomas to EVP, ELC Online

    HipDot Launches Girl Scout Cookie Collection
    Brush Fibers
    Eco-friendly
    Flexibles
    Glass
    Metal
    Paper/Board
    PCR
    PET
    Plastics
    Wood

    Pennelli Faro Debuts Its New Mono-Material Brush at Cosmopack

    Baralan Is Committed to Quality, Service and Sustainability

    REN Clean Skincare Elevates Mask Range with Sustainable Packaging

    3D Neopac Upgrades On-Site Manufacturing Technology

    Method's New Packaging Celebrates National Parks
    Anti-Counterfeit
    Contract Services
    Decorative Effects
    Design Capabilities
    Digital Printing
    Injection Molding
    Machinery
    Made in USA
    Package Development
    Printing/Decorating
    Sustainable Pkg/Practices
    Turnkey

    L’Oreal CEO Speaks About 'Responsible Consumption' at World Economic Forum

    Shiseido Launches Eco-Conscious Skincare Brand Ulé

    Pact Has Collected Over 20k Pounds of Hard-to-Recycle Beauty Packaging

    Kate McLeod's Waterless Solid Moisturizer Debuts at Sephora

    The Body Shop Launches Refill Stations in U.S. Stores
    Top 20 Companies
    Unilever

    AmorePacific

    Chanel

    Henkel
    All Companies
    Categories
    Company Profiles
    Jobs
    Add New Company
    International Buyers Guide Companies
    Big Sky Packaging

    TAESUNG

    Epopack Co. Ltd

    Yuan Harng Co. Ltd.

    GLASPRAY ENGINEERING & MANUFACTURING CO., LTD.
    Industry Events
    Live From Shows
    Exhibitor Showcase
    Webinars

    Cosmoprof North America 2022 Introduces New Show Format

    Cosmoprof Worldwide Bologna 2022 Aims to Relaunch the Cosmetics Industry

    Pharmintech 2022 Approaches

    MakeUp in Shanghai Announces New Dates

    TFWA Changes Format of Singapore Show
    • Magazines
      • Current / Back Issues
      • Features
      • Editorial
      • Departments
      • Columns
      • Digital Edition
      • eNewsletter Archive
      • Staff
      • Editorial Guidelines
      • Subscribe Now
      • Advertise Now
    • Breaking News
    • Buyers Guide
      • Companies
      • Categories
      • Corporate Capabilities
      • Add Your Company
    • Components
      • 3D
      • Accessories
      • Aerosols
      • Airless
      • Applicatiors
      • Bags
      • Bottles / Jars
      • Brushes
      • Cans
      • Cartoons / Boxes
      • Closures
      • Compacts
      • Devices
      • Dispensers
      • Double Duty
      • Droppers
      • Environmental
      • Labels
      • Lipstick Packages
      • Mascara Containers
      • Paper
      • Pouches
      • Printing
      • Pumps
      • Rollerballs
      • Small Sizes
      • Stock Pkg
      • Tubes
      • Wipes/Sheets
    • Markets
      • Bath/Body
      • Cosmetics
      • Ethnic
      • Fragrances
      • Hair
      • Health And Beauty
      • Home Fragrance
      • Men
      • Nails
      • Personal Care
      • Simple/Travel Sizes
      • Sets/Kits
      • Skin
    • Materials
      • Brush Fibers
      • Eco-friendly
      • Flexibles
      • Glass
      • Metal
      • Paper/Board
      • PCR
      • PET
      • Plastics
      • Wood
    • Solutions
      • Anti-Counterfeit
      • Cotract Services
      • Decorative Effects
      • Design Capabilities
      • Digital Printing
      • Injection Molding
      • Machinery
      • Made In USA
      • Package Development
      • Printing/Decorating
      • Sustainable Pkg/Practices
      • Turnkey
    • Top 20 Companies
    • Online Exclusives
    • Slideshows
    • Expert Opinions
    • Videos
    • Infographics
    • Whitepapers
    • Products Showcase
    • Events
      • Industry Events
      • Live From Show Events
      • Webinars
    • Jobs
    • About Us
      • About Us
      • Contact Us
      • Advertise With Us
      • Privacy Policy
      • Terms Of Use
    Features

    Taking Applicators To the Next Level

    Brands are blurring the lines between professional applicators and brushes, and those designed for consumer use.

    Taking Applicators To the Next Level
    Albea’s Eureka sponge applicator
    Taking Applicators To the Next Level
    Geka’s endlessSPHERE mascara brush.
    Taking Applicators To the Next Level
    One of The Penthouse Group’s new lipgloss applicators by Erzi.
    Taking Applicators To the Next Level
    HCT’s infused brushes deliver skin care benefits.
    Taking Applicators To the Next Level
    The brush by Cosmogen, with a Y-shaped well, for Touche Eclat Le Teint Yves Saint Laurent’s liquid foundation
    Taking Applicators To the Next Level
    Anisa International has a new dual-sided brush collection.
    Taking Applicators To the Next Level
    Stila’s Shape & Shade Custom Contour Brush by Garrett-Hewitt
    Taking Applicators To the Next Level
    Blending sponges by Qosmedix
    Taking Applicators To the Next Level
    Virospack’s dropper pipette, frequently chosen for foundation makeup.
    Related CONTENT
    • Qosmedix
    • Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    • CIBS Reschedules All 2021 Events
    • Pretium Packaging Acquires Alpha Packaging
    • Silgan Holdings Acquires Gateway Plastics
    Marie Redding, Associate Editor05.20.16
    Makeup brushes, sponges and all types of beauty applicators are continuing to rise in popularity, as suppliers say the demand from brand marketers isn’t slowing.

    Beauty vloggers are still reaching massive numbers of beauty fans on social channels such as YouTube, demonstrating how to use all types of brushes and sponges in various sizes and shapes, to create just one makeup look.

    A Rising Demand

    As a result, more brands are launching different types of applicators and brush collections, as more consumers are willing to purchase them separately—expecting a better performance. “Brands are developing more professional, single applicators that are sold individually as stand-alone products, not just as side accessories,” says Charlotte Wastyn, makeup product manager, Albéa.

    Jason Clerke, president, Garrett Hewitt, says that the contouring trend is creating a new market for contouring brushes. “Just about every brush set we have developed in the last year has included a contouring brush,” he says.

    Steve Ostrower, president, The Penthouse Group, mentions the “Beauty Blender” craze. “This trend was born only a few years ago, and it continues to pick up steam, with new offerings from almost every brand. I have seen how these 3D applicators have spawned a new generation of makeup artists, allowing beauty fans to create looks that were previously achieved only by professionals,” he says.

    Ostrower says that some of the newly designed blending sponges are like “mini masterpieces,” in a variety of colors and shapes. “New designs go way beyond the traditional types of sponges or puffs,” he says. “Flow-through applicators are especially innovative, and enhance the user’s experience with a product.”

    The team at Qosmedix is also seeing a rise in the demand for sponges in unique shapes and offers several new options. “Blender sponges will remain popular because they work,” says Sari Sternschein, director of marketing, Qosmedix. She continues, “Blender sponges make it easier to achieve pro-makeup artist techniques including highlighting, contouring and strobing.”

    Makeup Trends Affect New Applicator Designs

    Some suppliers work with a trend agency to predict the next big “looks” in makeup, such as contouring, strobing, highlighting, smoky eyes, or matte lips. Then, they will develop the appropriate applicators. Or, a supplier might use trend forecasts for insights on color and patterns, to decorate components such as brush handles and ferrules.

    “We work with a trend agency,” says Christian Hauger, executive VP business development/R&D, Geka. “Many of our customers ask us about trends, and we will continually create products that reflect upcoming trends,” he explains.

    Hauger says Geka’s team will often conduct development workshops with trend experts, brand marketers, makeup artists and consumers to get feedback and define a packaging concept.

    HCT Group has a Brush Division, and its team includes in-house professional makeup artists. “Before strobing became a mainstream trend, our makeup artists helped us develop new brush shapes that would make highlighting and contouring easier, as they were already using these techniques on their clients. By the time brands were requesting these types of applicators, we already had a full range of beauty tools developed, ahead of our competitors,” explains Cindy Lim, senior vice president, Global Cosmetic Brush Division, HCT Group.

    Anisa Telwar Kaicker, founder/CEO, Anisa International, says that the contouring trend will continue. “Contouring and highlighting are always going to be a focus because that is what gives the face perfect symmetry. The technique works on the cheeks, jaw, eyes and just about every body part,” she says. “Brows are also becoming a significant trend,” she adds.
    Geka’s Hauger also mentions eyebrows, saying that we can expect to see more products, including applicators, being developed for this cosmetic category. “We will soon see more sophisticated packaging solutions for eyebrow products. Adapting a traditional mascara brush for brows is not enough anymore. Brands are looking for more innovation in this area,” Hauger says.

    Albea’s Wastyn says there is an increasing demand for new types of applicators for face makeup and eyeliner, in addition to eyebrows. “We are still seeing an increase in makeup tutorials for smoky eyes, layering, and contouring, and we expect these trends to continue,” she says.

    Beauty Consumers Expect Quality

    Brands often work with suppliers to develop better quality applicators to market as stand-alone beauty tools, but they are also improving the types included in kits and palettes. A high-quality applicator for eyeshadow, for example, will typically have a larger flocked tip, and will cost slightly more. Suppliers say that more brands are upgrading. 

    The team at Pennellifaro once worked with a brand that improved its eye shadow applicator, and the product was a success on shelf. “It was a brand that was adding a brush to an eyeshadow palette. At first, they chose a very economical applicator. We advised them to upgrade to a double pointed applicator, which made a significant difference in the way the makeup was applied—and the end result,” explains Mariangela Porpora, marketing, Pennellifaro.

    The product was a success at retail, and the brand re-ordered the applicator in different handle colors, to promote different ways of using its eyeshadow palette to create different looks. “In this case, the applicator made all the difference in the product’s success,” Porpora says. (Pennellifaro has a new brush design, described below).

    Avoiding Kylie’s Lip Brush Blunder

    Beauty consumers expect a high level of quality, and an applicator’s performance is especially crucial for lipgloss. When a product or package isn’t up to par, a brand should expect to be called out on social media.

    The Kylie Lip Kit by Kylie Jenner includes matte lip colors paired with flock tip applicators and a gloss formulation with a brush applicator. The first batch of glosses shipped with an applicator that didn’t work. The brush tip was too long, and the creamy gloss made it clump and separate.

    Unhappy customers complained on Twitter, posting photos of the disheveled brush, but Jenner didn’t lose any fans. She quickly announced that she changed the applicator, showed the new one on SnapChat, and then tweeted that everyone would receive a new gloss. The new applicator still has a brush tip, but now it’s shorter and more firm.

    How can a brand avoid this type of mistake? “When it comes to creating or choosing an applicator, you have to consider the whole product—the applicator itself, the formula and also the packaging,” says Geka’s Hauger. “Only the perfect combination of these components delivers perfect application results,” he says.

    Laurence Petiteaux, press officer, Cosmogen, agrees, saying, “We test product—packaging, brushes and tips—with different formulas and especially with our customers’ laboratories before a launch.” She adds, “We work with a select, shortlist of suppliers that respect our technical specifications, and they meet the high-quality standards of the most prestigious brands on the market.”

    When The Penthouse Group is working with a lipgloss brand to supply a flocked tip applicator, Ostrower often advises on the length, material, and denier of the flock, as well as different material options for the applicator head, which will work best with a brand’s formula. “We make sure our customers receive an applicator that has already been thoroughly tested and proven to be compatible with a formula,” Ostrower says.

    Producing a flocked applicator requires using an adhesive to adhere the flock to the head, and this is where issues might arise. “The adhesive is key,” says Ostrower. “Our customers send us their product, along with an ingredient list, and we make sure the adhesive is compatible,” he adds.

    JFA Flock produces innovative types of flock, combined with unique shapes for applicator heads, which are ideal for lip and eye products. The supplier has created different shaped tips for applicator heads, in eight new ergonomic shapes inspired by nature. One of the supplier’s new applicators is designed for use with eyebrow products. It is made from a thick, flocked fiber that performs like a brush.

    “Traditional flocking, or full flocking, is done by completely submerging an applicator’s head in an adhesive, and then applying the flocking. But since this process completely covers up a uniquely shaped applicator, we developed a partial flocking process to solve this issue,” explains Ferdinand Fütterer, director, JFA Flock.

    The supplier has also produced shiny, flocked applicators, made from Trilobal fibers. This type of fiber has three distinct sides, shaped like a 3-pointed star. The sides reflect more light in a direct path, which gives the fiber a high-sheen appearance.  “We have a high level of demand from our customers for our Trilobal flock,” says Fütterer. 

    The Penthouse Group has a new dual fiber flocked lipgloss applicator by Erzi. “These are some of the most sophisticated and affordable lipgloss applicators in the world. The dual fiber technology provides an application and aesthetic appeal that will re-set the bar in the category,” says Ostrower. 

    Geka also has new applicator options for lipgloss, including “smoothLEAF,” a flexible, ergonomically shaped applicator for shiny, “wet look” lip color formulations; and “softDEFINITION,” a tapered spatula that has a flattened side to evenly apply creamy lip color formulations.

    Solving Mascara Issues

    For mascara, compatibility between a product and applicator is essential. The product’s formulation must work well with a bottle, wiper and applicator, to deliver the results a brand intends. “Only the perfect combination of these components provides perfect application results,” says Geka’s Hauger.

    Hauger says he often sees a few common issues arise. “Either the mascara brush is very soft, so it cannot penetrate the lashes. The lashes will stick together, and the application will look messy,” he explains. “Or, a mascara brush can be very stiff so that it nicely separates the lashes and avoids clumping, but as soon as you touch your lid, it might hurt.”

    These issues inspired Geka to develop two patented technologies, “Moltrusion” and “Sandwich.” “Both processes use two different materials to produce molded brushes that will deliver perfect application results,” says Hauger. “They are made with a hard material at the core, to ensure the stability of the brush. They also have soft bristles that feel very comfortable when applying makeup to the lashes.”

    Geka’s patented technologies were sold exclusively to certain brands in previous years, but since the exclusivity contracts have expired, we can expect to see many more brands taking advantage of these brush designs shortly.

    Geka is also promoting its endlessSPHERE mascara brush. “It is Hypno Cut, with three volume zones so that plenty of product is absorbed and evenly applied to the lashes,” says Hauger. This brush is made using Geka’s new EOSdelta fiber, which claims to separate lashes perfectly due to its triangular shape. 

    HCT’s Infused Brushes

    Several new developments in brush technologies are emerging, and suppliers are developing ways to utilize them. HCT Group is one supplier that is taking applicators to the next level by combining skin care benefits with beauty tools.

    HCT’s Lim says, “We are currently experimenting with different filaments, shapes, sizes and functions that we believe will change the industry.”

    One of the supplier’s recent innovations is its infused synthetic filaments, which can be used to create “anti-aging brushes.” “These infused filaments contain natural ingredients, and each holds a unique set of properties including anti-aging, antibacterial agents, skin conditioners and anti-inflammatories,” says Lim. 

    A brand can combine these infused filaments with any of HCT’s beauty tools to create a custom brush design, for example.

    Better Brush Shapes for More Precise Application

    New brush designs are being developed to help make makeup application streak-free and flawless. Cosmogen recently worked with YSL to create a specially designed brush for its liquid foundation, Touche Eclat Le Teint Yves Saint Laurent. The brush has a Y-shaped well in the center to hold liquid makeup, making it easier to apply it to the face.

    Pennellifaro has developed a new brush collection, called Tip & Blend. The brushes have a unique shape, and are ideal for applying foundation or concealer with more precision. “Blending is essential, to recreate some of the most popular makeup looks, and for contouring techniques,” says Porpora. “We wanted to come up with a better way to apply makeup by using a brush, instead of your fingers,” she explains.

    Pennellifaro’s new line of brushes features tips on top, which resemble small, round balls that extend from the top of a long hair brush. The tip’s unique design enables users to be more accurate when applying concealer, for example, or any makeup around facial contours. “We have a lot of interest in our new designs, which we just began showing to customers,” says Porpora. 

    When a brand chooses a quality brush with a unique look that works well, consumers notice. Anisa International recently launched a dual-sided brush collection, ideal for contouring and highlighting. 

    The brushes contain the supplier’s patent-pending PnP enhanced wave fiber and two-toned synthetic fibers. “Together, these deliver a degree of product pickup and payoff not previously seen in manmade fibers,” says Kaicker. She adds, “A beautiful brush will help a brand rise above industry noise, differentiating a brand from competitors. It is our job, as supplier partners, to help a brand achieve this.”

    Garrett Hewitt recently created a double-ended contour brush for Stila Cosmetics, called the “Shape & Shade Custom Contour Brush. It allows for precision contouring and streak-free blending.

    “This is one of Stila’s bestselling brushes,” says Garrett Hewitt’s Clerke. “It has synthetic fibers that were customized to deliver the best results when used with their cream-to-matte contour and highlighting products,” he explains.

    Vegan Brushes & Eco-Friendly Applicators

    Consumers care more about certain causes, especially the use of animal hair for makeup brushes, and many brands are responding. “The most common request we are hearing from brand marketers for the last couple of years is for a synthetic brush that performs like a natural hair brush, and at a competitive price,” says Clerke. “We hear these requests from the largest mass market brands, as well as the most exclusive luxury brands,” he adds.

    Clerke says in addition to consumers’ concern for animal welfare, the rising costs of natural hair, as well as supply issues, are contributing to the increasing demand for synthetic hair. In response, Garrett Hewitt has developed several synthetic fiber options that perform as well, or better than, natural hair.  

    “Cosilk Fibers, unlike a traditional round fiber, are irregular shapes, which cause the fibers on a brush to separate in a more natural way. This increases the surface area that is in contact with the product,” Clerke explains. 

    What does this mean for performance? “It increases pickup and delivers a better payoff compared to a traditional cylindrical fiber,” Clerke says.

    Garrett Hewitt has also developed Silk Fibers. “By using a unique blend of resins with a secret additive, we can create a fiber that is incredibly soft and light on the face. It is ideal for powder and dusting brushes. It feels like squirrel hair,” Clerke explains.

    Anisa International is also promoting the use of synthetic fibers, and has several innovative brush collections made from new fibers that are engineered to mimic the performance of natural hair.

    “We have made great strides in developing a replacement for fibers made from goat hair,” says Kaicker. (See the supplier’s dual-sided collection described previously, which mimics the performance of pony hair.)

    She adds, “We are so confident in the high-performance abilities of the fibers we’re developing, that we are committed to exiting all animal hair by 2017.”

    The Penthouse Group’s Ostrower says he often hears requests for eco-friendly applicators, especially brushes and sponges. “We offer eco-friendly puffs that utilize natural undyed cotton velour, organic cotton, bamboo fiber, and natural muslin backings,” says Ostrower. “In brushes, we have ferrules and handles made from recycled aluminum, bamboo, and sugar cane resin,” he adds.

    Specialized Sponges

    Sponge applicators have come a long way. There are flat styles made for compacts as well as 3D shapes that are ideal for blending.

    “Brands want easy-to-use, on-the-go packaging solutions with integrated applicators, like our Eureka,” says Albéa’s Wastyn. The applicator is paired with a cap and jar and is ideal for pressed or poured formulations. “Eureka is both user-friendly and convenient; user-friendly because its shape means a comfortable grip and convenient because the applicator is integrated directly into the pack,” Wastyn says.

    The Penthouse Group now offers its signature NBR Yukilon sponges infused with charcoal and green tea. “Charcoal is well-known as a cleansing agent that provides sterilization, deodorizing, absorption and negative ion effects,” says Ostrower. “Green tea is known for its benefits to overall health, including pH balancing and cleansing effects,” he adds.

    The Penthouse Group and its partner Yukigaya Chemical Co. are leaders in the cosmetic sponge category. Ostrower says, “Our Yukilon sponge was the very first synthetic nitrile cosmetic sponge to launch in the U.S.”

    Qosmedix has several new launches in blending sponges, in eye-catching colors and useful shapes. Its Spiral Blending Sponge, in yellow, is latex-free. “It provides a comfortable grip while applying and blending foundation, concealer or skin care products,” says Sternschein. “The sponge’s contours and ridges allow for precise application in hard to reach areas,” she adds.

    Qosmedix has also recently introduced an Angled Blending Sponge, in blue. Sternschein says, “The angled side can be used to apply the product while the flat side can be used to stipple and blend. It can be used wet for sheer coverage or dry for heavier coverage.”  

    Cosmogen has launched its Mini Squeeze’N Puff, which is an applicator in a mini tube shape, with a sponge tip and patented open/close rotary head. The sponge is removable and washable. It is available in three materials: Rubicell, Flocked and NBR.

    “This applicator allows a user to apply a cosmetic or skin care product using a tapping gesture,” says Petiteaux. “It is ideal for liquid, gels and serums, for products that include foundation blush, concealer or skin care,” he adds.  

    Dropper Applicators

    Sponge applicators are often used for liquid cosmetic products while skin care favors dropper applicators, but, this is changing. “Droppers are crossing over to cosmetics,” says Joanna Milne, account manager, Virospack. “Our customers are frequently using droppers for foundation products,” she adds. 

    A dropper can help a user achieve better results with a product, and it provides hygienic benefits. “Our droppers allow for drop-by-drop dosage, so the consumer applies a product more precisely, without waste or contamination,” says Milne. 

    Virospack offers a broad range of pipette droppers, including its glass pipette, shown. These droppers are produced in different shapes and sizes, and can be custom decorated for an eye-catching look when paired with a clear bottle. “We can silk-screen standard pipettes with a particular color, design or logo to convey a brand’s style or a trend,” says Milne.

    Disposables

    Disposable applicators are another important category since they influence how well a product works when a consumer tries it for the first time in a store. Qosmedix says it offers the largest variety of disposable cosmetic applicators in the industry.

    “Beauty retailers, brands, and makeup artists need to maintain a hygienic testing and sampling environment. Stuart Herskovitz, our company’s founder, pioneered the concept of using disposable cosmetic applicators at retail, and we are still best known for providing the highest quality and competitively priced disposable applicators,” says Sternschein.

    Qosmedix stocks more than a thousand different types of disposable applicators, including one with a flat spatula tip. “This unique single-use silicone flat tip spatula is perfect for testing lipgloss or lipstick in a retail setting. The flexible spatula tip allows for a smooth and efficient application with little product waste,” says Sternschein.  

    Always A Collaborative Effort

    What comes first, the applicator or the product? It works both ways, suppliers say. “There are times when a brand has an innovative product that requires a new applicator that will maximize its performance. Other times, our customers ask us for innovations in brush designs and material, and these inspire product innovation,” says Garrett Hewitt’s Clerke.

    Anisa International’s Kaicker says that the best applicators are developed—and perfected—when the supplier’s team works in close collaboration with a brand. “We work hand-in-hand, every step of the way, to pair our manufacturing expertise with the client’s vision. Lasting success springs from industry partnerships, and we take pride in steering our clients toward designs that best represent their brand’s DNA,” she explains.

    A final tip, from Kaicker: “New products are rarely created solely through makeup or applicator design, and vice versa: It’s a collaboration between the two mediums that drives innovation.” 
    Related Searches
    • anti-aging
    • 3d
    • kylie jenner
    • eco
    Suggested For You
    Qosmedix Qosmedix
    Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025 Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025
    CIBS Reschedules All 2021 Events CIBS Reschedules All 2021 Events
    Pretium Packaging Acquires Alpha Packaging Pretium Packaging Acquires Alpha Packaging
    Silgan Holdings Acquires Gateway Plastics Silgan Holdings Acquires Gateway Plastics
    Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium Henkel, L’Oréal, LVMH, Natura &Co and Unilever Form New Cosmetics Consortium
    The Hut Group Announces Plans to Separate its Beauty Division The Hut Group Announces Plans to Separate its Beauty Division
    Tribe Dynamics To Present Tribe Dynamics To Present 'Healthification'
    L L'Oréal USA Achieves Carbon Neutrality Across All U.S. Sites
    Beauty Brands Pause Social Media to Advocate for Key Climate Policy Beauty Brands Pause Social Media to Advocate for Key Climate Policy
    UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD UN Global Compact Names Knoll Printing & Packaging As Global Compact LEAD
    Free The Birds Launches Disruptive Brand Identity for Men’s Brand, ‘The Fellowship’ Free The Birds Launches Disruptive Brand Identity for Men’s Brand, ‘The Fellowship’
    FM Brush Showcases Artist, Cosmetic and Custom-Made Brushes FM Brush Showcases Artist, Cosmetic and Custom-Made Brushes
    IFF Appoints Glenn Richter as Executive Vice President and Chief Financial Officer IFF Appoints Glenn Richter as Executive Vice President and Chief Financial Officer
    Estee Lauder Advances Sustainable Packaging with New Bottle Molding Technology Estee Lauder Advances Sustainable Packaging with New Bottle Molding Technology

    Related Content

    • Qosmedix

      Qosmedix

      Qosmedix is an ISO 9001, ISO 14001 certified global supplier to the cosmetic, skin care, spa and salon industries.
      Sari Sternschein, President 04.04.22

    • Cosmetics
      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Chinese Makeup Market Projected to Grow at CAGR of 8.3% Through 2025

      Rapid urbanization, rising disposable income and social media exposure are driving growth, says GlobalData.
      09.22.21

    • Cosmetics
      CIBS Reschedules All 2021 Events

      CIBS Reschedules All 2021 Events

      Cites health and safety concerns.
      09.21.21


    • Cosmetics | PCR | Plastics
      Pretium Packaging Acquires Alpha Packaging

      Pretium Packaging Acquires Alpha Packaging

      Enhances its scale, product depth, geographic reach and commitment to sustainability.
      09.21.21

    • Plastics
      Silgan Holdings Acquires Gateway Plastics

      Silgan Holdings Acquires Gateway Plastics

      Expands Silgan’s comprehensive product offering in Dispensing and Specialty Closures.
      09.21.21

      Trending
      • Glossier Announces New CEO | Beauty Packaging
      • Glossier Announces New CEO
      • Ranking The Top 50 Cosmetic Companies | Beauty Packaging
      • Ranking The Top 50 Cosmetics Companies 2021 | Beauty Packaging
      • Smashbox Expands Becca Highlighter Collection | Beauty Packaging
      Breaking News
      • Estée Lauder Companies Faces Class Action Lawsuit
      • La Roche-Posay Launches Matte Moisturizer for Oily Skin
      • 3 Amorepacific Employees Stole $2.3 Million
      • L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      • Glossier Announces New CEO
      View Breaking News >
      CURRENT ISSUE

      April/May 2022

      • Review: Luxe Pack Los Angeles & MakeUp in LosAngeles 2022
      • Metal & Metallic Packaging Looks Luxe & Can Also Be Sustainable
      • Beauty Industry Experts Discuss Sustainable Packaging
      • Makeup Brushes & Beauty Applicators Offer Better Functionality
      • What's New in Sustainable Cosmetic Packaging?

      Cookies help us to provide you with an excellent service. By using our website, you declare yourself in agreement with our use of cookies.
      You can obtain detailed information about the use of cookies on our website by clicking on "More information”.

      • About Us
      • Privacy Policy
      • Terms And Conditions
      • Contact Us

      follow us

      Subscribe
      Nutraceuticals World

      Latest Breaking News From Nutraceuticals World

      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Alkemist Labs Announces Alkemist Assured Seal and Next Generation Transparency Reports
      GC Rieber Foundations Expand Philanthropic Efforts
      Coatings World

      Latest Breaking News From Coatings World

      PPG Hosts The Future of Coatings' Technology Innovation Day in Amsterdam
      Azelis Expands Presence in India with Acquisition of Chemo India and Unipharm Laboratories
      Teknos Publishes Sustainability Report
      Medical Product Outsourcing

      Latest Breaking News From Medical Product Outsourcing

      In Vitro Diagnostic Medical Devices Regulation Takes Effect
      Brian Case Appointed Chief Technology Officer at KORU Medical
      Solid Growth Expected for India's Medical Device Sector
      Contract Pharma

      Latest Breaking News From Contract Pharma

      CureVac, myNEO Partner on Antigen Targets for mRNA-Cancer Vax Development
      Mirum Pharmaceuticals Acquires San Diego-based Satiogen
      Catalyst Biosciences Sells Complement Portfolio to Vertex Pharmaceuticals
      Beauty Packaging

      Latest Breaking News From Beauty Packaging

      La Roche-Posay Launches Matte Moisturizer for Oily Skin
      3 Amorepacific Employees Stole $2.3 Million
      L'Oreal CEO Nicolas Hieronimus On Sustainability Initiatives
      Happi

      Latest Breaking News From Happi

      Vegan Beauty Brand Skin Proud Launches Skin Positivity Chatbot on Twitter
      Thayers Natural Remedies Celebrates 175 Years with Social Campaign
      Former Model Shirley Powell’s Indie Beauty Brand LaJeanell Comprises Gender Inclusive Skincare and Makeup
      Ink World

      Latest Breaking News From Ink World

      NAPIM’s Virtual Digital & Emerging Technologies Conference is Back, June 14–15, 2022
      CEMATEX Introduces Online Business Platform to Connect Global Textile Community
      PICO Chemical Celebrates 46 Years
      Label & Narrow Web

      Latest Breaking News From Label & Narrow Web

      AWA to host 22nd Global Release Liner Industry Conference & Exhibition
      Domino assists Grace Label with supply chain disruptions
      Rotocon wins AI Business Excellence Award
      Nonwovens Industry

      Latest Breaking News From Nonwovens Industry

      Rael Raises $35M in Series B Funding
      Schobertechnologies Offers Rotary Web-fed Converting Solutions
      Thorne Relaunches Gut Health Test with Microbiome Wipe
      Orthopedic Design & Technology

      Latest Breaking News From Orthopedic Design & Technology

      Emovi, Geneva Foundation Providing Knee Treatment Tech to U.S. Army
      Study Confirms Knee Shapes are Highly Individualized
      Stryker Launches EasyFuse Dynamic Compression for Foot & Ankle
      Printed Electronics Now

      Latest Breaking News From Printed Electronics Now

      ams OSRAM Introduces New Horticulture LEDs
      Avery Dennison Launches AD Twist U7XM Inlays
      ARPA-E Funding Drives Innovation, Industry Partnerships at NREL

      Copyright © 2022 Rodman Media. All rights reserved. Use of this constitutes acceptance of our privacy policy The material on this site may not be reproduced, distributed, transmitted, or otherwise used, except with the prior written permission of Rodman Media.

      AD BLOCKER DETECTED

      Our website is made possible by displaying online advertisements to our visitors.
      Please consider supporting us by disabling your ad blocker.


      FREE SUBSCRIPTION Already a subscriber? Login