Marie Redding, Associate Editor05.20.16
Makeup brushes, sponges and all types of beauty applicators are continuing to rise in popularity, as suppliers say the demand from brand marketers isn’t slowing.
Beauty vloggers are still reaching massive numbers of beauty fans on social channels such as YouTube, demonstrating how to use all types of brushes and sponges in various sizes and shapes, to create just one makeup look.
A Rising Demand
As a result, more brands are launching different types of applicators and brush collections, as more consumers are willing to purchase them separately—expecting a better performance. “Brands are developing more professional, single applicators that are sold individually as stand-alone products, not just as side accessories,” says Charlotte Wastyn, makeup product manager, Albéa.
Beauty vloggers are still reaching massive numbers of beauty fans on social channels such as YouTube, demonstrating how to use all types of brushes and sponges in various sizes and shapes, to create just one makeup look.
A Rising Demand
As a result, more brands are launching different types of applicators and brush collections, as more consumers are willing to purchase them separately—expecting a better performance. “Brands are developing more professional, single applicators that are sold individually as stand-alone products, not just as side accessories,” says Charlotte Wastyn, makeup product manager, Albéa.
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