Simply ‘Green’ Packaging

We frequently hear of new or experimental sustainable packaging solutions, especially in the categories of food and beverages. In one of the latest, Ari Jónsson a design student at the Iceland Academy of the Arts garnered worldwide attention for a biodegradable water bottle that could greatly impact the environment. Made of red algae, the bottle can completely break down after time, eliminating any waste.

Much progress has also been made in developing environmentally responsible cosmetics packaging, but barriers such as limited recycling facilities, non-oil-based materials, costs—and even demand—still hamper the way. And obstructions to generating “green” vessels have been further complicated by the increased needs for compatible packaging that protects sensitive formulations and matches the appearance of prestige—and mass—products.

But the situation may be on the cusp of change.