With a rich, cultural history in design aesthetics, Italy is a global trendsetter for cosmetic, personal care and fragrance innovation.

According to the Italian Trade Commission, more than 60% of the world’s cosmetics are made in Italy. The U.S. imported almost $7 billion of Italian beauty products in 2014, making Italy the fourth largest supplier to the U.S. market. Italian packaging companies also continue to do an excellent job of translating the luxe of fashion into the design of their packaging elements as well. 

“Attributes making Italian beauty products unique in the world are quite like those tied to design and fashion,” says Federica Bonaldi, marketing manager, Lumson Cosmetic Packaging, Capergnanica, Italy. “The Milan Fashion shows are world famous, establishing themselves as a trendsetter also for the Beauty sector. What’s more, Italian beauty products are enjoying the favorable and affordable price, after the ‘Euro value&r