Marie Redding, Associate Editor12.07.15
Colored glass and metallized looks are some of the decorative effects that always attract attention, but many brands, especially fragrances, are opting for a more elegant and understated look this year.
“This was a year marked with customers’ desires to see really beautiful flint glass with minimal or no deco—the glass purity, shape and heavy weight were at the forefront,” says Olga Bursac, vice president of sales & marketing, Bormioli Luigi. “Every other year the push is back for simply elegant glass, with very little distraction through complex decorating processes,” she adds.
While fragrance bottles often trend toward minimalist looks, cartons often require a decoration that’s a bit flashier, since the outer packaging bears the burden of getting a product noticed on store shelves.
“One of the challenges we keep hearing is how can a brand stand out, especially in duty free stores, for instance, when shoppers have limited time to browse,” says Leif D
“This was a year marked with customers’ desires to see really beautiful flint glass with minimal or no deco—the glass purity, shape and heavy weight were at the forefront,” says Olga Bursac, vice president of sales & marketing, Bormioli Luigi. “Every other year the push is back for simply elegant glass, with very little distraction through complex decorating processes,” she adds.
While fragrance bottles often trend toward minimalist looks, cartons often require a decoration that’s a bit flashier, since the outer packaging bears the burden of getting a product noticed on store shelves.
“One of the challenges we keep hearing is how can a brand stand out, especially in duty free stores, for instance, when shoppers have limited time to browse,” says Leif D
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