Marie Redding, Associate Editor11.02.15
Lip color and mascara are two color cosmetic categories filled with recent innovations. Beauty trends are inspiring the development of new products—and new formulations are requiring new packaging options.
“After so many seasons of talk about nails, lips and eyes are now becoming the main focus,” says Sandra Hutson, sales & marketing director, Topline Products. She says, “Lip color is going through a revolution right now, with new formulas in both bullet and the latest liquid formats. New formulas include full coverage, lightweight products, and a myriad of different finishes, from the shiniest gloss to the mattest matte.”
Applicators are a crucial part of any package, but especially in lipgloss and mascara, since they can change a product’s performance. Product innovation in these categories is inspiring new designs for applicators that help improve a product’s performance.
In mascara, voluminous looks for lashes are “in,” inspiring th
“After so many seasons of talk about nails, lips and eyes are now becoming the main focus,” says Sandra Hutson, sales & marketing director, Topline Products. She says, “Lip color is going through a revolution right now, with new formulas in both bullet and the latest liquid formats. New formulas include full coverage, lightweight products, and a myriad of different finishes, from the shiniest gloss to the mattest matte.”
Applicators are a crucial part of any package, but especially in lipgloss and mascara, since they can change a product’s performance. Product innovation in these categories is inspiring new designs for applicators that help improve a product’s performance.
In mascara, voluminous looks for lashes are “in,” inspiring th
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